Featured Posts

06

Jun 2014

Gears SEO Content Optimization

Since Google implemented one algorithm update after another, high-quality content has become even more important. This doesn’t mean, however, that you should forget about creating content for SEO. The quality of your content and your SEO tactics should now go hand-in-hand for you to achieve online marketing success. After all, your content won’t do you any good regardless of how relevant and interesting it is if it isn’t properly optimized.

Think about it: Your content may be the best of its kind, but if it stays on the second or third page of Google’s search results, will your target audience ever find it?

Here are some of the reasons why SEO still dictates the success of your content marketing efforts:

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05

Jun 2014
Social Media Speech Bubble

What can be the role of social media in growing company stock?Photo by the UMF at Flickr.com

 

When you first set up your business, you had a vision of that business someday making it big and your profit margins going sky-high, right? Otherwise, you wouldn’t have set up the business in the first place. These days, one of the best ways to grow your company’s stock is to leverage social media. Social media marketing (SMM) has, in fact, become more important than traditional marketing strategies like radio and newspaper advertising.

Here are some of the most important benefits your company can get when you leverage social media:

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05

Jun 2014

You’ve heard about how important social media has become as an online marketing tool, so you started being active on a number of social platforms to promote your brand. The problem is that you’ve been using social media for some time, but you haven’t really seen any significant returns on your investment. What seems to be causing this lack of ROI and what can you do about it?

One of the most common reasons why businesses fail to gain ROI from their social media efforts is their failure to fashion their content to target specific personas. You may have succeeded in building a solid following and establishing a tight community on social platforms, but if you fail to target personas, you aren’t likely to achieve your social media marketing (SMM) goals. If the things you do on your social accounts don’t affect your bottom line at all, then your efforts are wasted.

What Are Personas?

Faces Collage

Simply put, personas are fictional characters you create as a representation of each type of person/buyer who belongs to your target market. Other than a fictional name, you should also specify the attitudes, behaviors, and buying preferences of each persona you define. Personas tell you what the specific desires and limitations of your target market are. This should guide you in making important decisions about the way you interact with your social media audience.

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05

Jun 2014

SEO has been around practically since the concept of online marketing came to be. Many businesses are now engaged in it and it has definitely become a lot easier to convince business owners of its importance. This isn’t to say, however, that all doubts regarding the value of SEO have vanished. On the contrary, there are still many who doubt the necessity of engaging in SEO, and we can’t really blame them.

For one thing, SEO has now become quite expensive. Content production, which is among the most important components of an effective SEO and online marketing campaign, now requires a large budget, considering how competition has become fiercer and expectations from the audience higher. Another thing is that ROI can be a bit difficult to establish where SEO is concerned. Furthermore, SEO can cause a great deal of damage to your business if done wrong.

So you see, it’s easy to understand why there are still many who doubt the value of SEO. These people tend to prefer PPC (pay per click), believing that results are faster and the ROI easier to establish with this strategy. But we know better, don’t we? We know just how important SEO is and that is why we want to show non-believers how wrong they are.

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22

May 2014

Back in the early days of Internet marketing, simply having a website is enough to put you ahead of the competition. These days, however, it’s not enough to just have a website. To remain on top, you need to make sure your website is well-designed, easy to navigate, and engaging. It needs to give visitors a positive and enjoyable experience to encourage repeat visits.

If you’re still unconvinced of the importance of having a well-maintained site, consider this: Stanford University conducted a study that revealed that 75% of people make judgments on a company’s credibility based on their website design. So, if it has been years since your last website update, now may indeed be the perfect time for you to conduct another one. Your failure to update your site may be hindering you from making the most of your online presence.

Here are some of the most obvious signs that you definitely need to give your website a major facelift:

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11

May 2014

There is no doubt that marketing, PR, and even customer service are now being overtaken by social media (or it could be the other way around too). Social media platforms Facebook and Twitter now make it incredibly easy for customers and fans to get in touch with their favorite brands, companies or businesses. Having at least one of these accounts is practically a must these days. If a major company doesn’t have one, it is missing out on all the marketing and PR opportunities social media can offer to anyone and everyone.

This brings us to our point of discussion today: quality control in social media.

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11

May 2014

Whenever one talks about SEO, it can’t be helped that content marketing is also discussed. This has led to many people believing these two are actually the same thing. Some people also believe the opposite: that sooner or later one of these two will cause the death of the other. The truth, however, is this:

  1. SEO and content marketing are two entirely different things.
  2. There is no danger at all of one causing the death of the other.
  3. Content marketing complements SEO the same way ham complements cheese in a sandwich.

Why They Complement

Why do we say SEO and content marketing complement each other? Well, consider this: Will your site content really be any use to you if it doesn’t help drive organic traffic to your site? And what good are your SEO strategies if people don’t find valuable information on your site? Other than this, here are some of the best reasons why we say content marketing perfectly complements SEO:

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11

May 2014

One of the most clichéd statements in the SEO world concerns website content, and it has been said enough times already so I won’t repeat it here. The point is that website content is the key element in making search engine optimization and online marketing work. Without it, it will be very difficult to make these two work.

What is Website Content?

According to Wiki Dictionary, web content “is the textual, visual or aural content that is encountered as part of the user experience on websites. It may include, among other things: text, images, sounds, videos and animations.”

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09

May 2014

Most business owners these days know they need to establish a strong online presence to truly succeed. For this reason, they build a business website, start an official blog, and set up accounts in a number of social networking sites. Why, then, are many businesses still struggling to achieve their online marketing goals? Why are their websites not getting the kind of traffic they want? Why is their blog not getting the readership they aim for? Why are they not getting as many followers on their social media accounts as they hope for?

The simple answer to these questions is that many businesses have online strategies that aren’t properly organized. They are simply dabbling in the things they know are important for establishing online presence—SEO, content marketing, social media marketing (SMM). They approach each campaign separately, instead of as different parts of a single campaign. Simply put, they do not have an integrated online marketing plan.

Online Presence

Simply being online isn't enough. There has to be an integrated online marketing plan for all branches of optimization to work.

Here are some of the best reasons why you should develop a solid, integrated online marketing plan:

  • A good plan will serve as your guide as to how you will position your business in the market.
  • A good plan defines your specific goals for each component of online marketing.
  • A good plan outlines how you intend to set your business apart from the competition.
  • A good plan details the strategies you will use to reach your target market.
  • A good plan defines where and how you intend to promote your brand.
  • A good plan helps ensure your resources are being used in the most effective way possible.
  • An integrated online marketing plan helps align your online efforts with your overall business goals.

So, what are the things your integrated online marketing plan should include? Read on to find out.

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02

May 2014

The quickest way to advertise a product, service, or brand today is through social media. One hit post can multiply rapidly through the grapevine of social networks. Even if people don’t actively promote a post, the mere act of liking or commenting on one is often enough to let other people see it as well… thereby repeating the process again and again until the said post has been seen and circulated by thousands of people within the same day.

This is the power of effective social media campaigning. However, mistakes in social media can be equally damaging. People are very vigilant and sometimes very sensitive on social media platforms. One blunder, intentional or not, can be blown out of proportion and rehashed again and again and again…

It is very important for marketers and social media managers to avoid committing mistakes while doing social media campaigns. To help you avoid those pitfalls, here are some of the things you need to avoid.

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