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14

Mar 2014

SEO. These three letters have kept business owners and webmasters busy for years. It has started debates and discussions in both online and offline venues. The acronym refers to Search Engine Optimization, which is the process of drawing traffic to your website (or your client’s) and getting the site to rank high on search engine results pages (SERPs).

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10

Mar 2014

Google Authorship was first introduced in 2011 as a method for writers and bloggers to lay claim on their published content. This was part of Google’s efforts to discourage duplicating, scraping, and basically stealing original content. Authors will get to earn recognition and credit for their articles and blog posts even if they are copied and published by other websites.

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10

Jan 2014

At the beginning of each year, people tend to make resolutions to do something new, to do some things differently, or to do better in certain things. For SEO professionals and online marketers, among the things that tale up their time as they welcome a new year are looking back at the trends of the previous year and looking forward to a better year. As part of your preparations for 2014, you may want to know more about the trends that are expected to hit social media this year.

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08

Jan 2014

You’ve been hearing so much about how social media can help you market your brand online. At this point, you’re probably wondering if having social media pages can help you achieve better SERP rankings and if so, how.

Okay, first things first. There can be no straight YES or NO answer to the question of whether having social media pages can help you achieve better SERP rankings. Remember that SEO is a complex process that involves various algorithms and variables to determine site rankings for particular keywords and query terms. Keep in mind as well that social media is a dynamic online platform that necessitates constant engagement and interaction with your audience.

That being said, having social media pages may not really help improve your SERP rankings, but there are a number of things you can do to leverage your social media pages to achieve better search rankings. Let’s take a closer look at how social media can help improve your SEO/SEM performance.

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27

Dec 2013

If you’re an in-house SEO professional, then you have the advantage of being able to focus on promoting just a single brand, as opposed to freelancers who need to deliver excellent results to a number of clients. But because you’re within reach, you may also be in the position of being constantly bombarded with demands for instant solutions. This makes it necessary for you to have the right mindset for becoming an effective leader and the right tools and tactics at your disposal.

Let’s begin the discussion with a few tips on how you can successfully lead your team as an in-house SEO professional and truly make a difference for your company.

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13

Nov 2013

Directory submission is indeed time-consuming and sometimes even quite frustrating. As long as you plan your strategy carefully and prepare your moves wisely, however, the results you get in terms of traffic and site authority will definitely be well worth the time and effort. Who says Google no longer recognizes the value of online directories? The key is in doing things right.

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03

Nov 2013

On October 4, 2013, Google’s Matt Cutts announced that the infamous Google aquatic bird—the Penguin—will be in the limelight once again. That was the day when the Penguin 2.1 was launched. If you’re one of those who were significantly affected by Penguin 2.0 and are still reeling from that algorithm update, then you likely don’t appreciate having to deal with yet another update. Rather than throwing your arms up in frustration, though, it would be a lot more advantageous for you to learn as much as you can about Penguin 2.1 and how it can possibly affect your SEO efforts.

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