With the drastic improvements of search engine optimization (SEO) techniques, your content is given more chances to stay on or reach the top of search engine results pages (SERPs). There are innovative SEO resources and tools you can take advantage of. As a plethora of establishments have already adapted a more efficient approach, there’s no reason to continue focusing too much on traditional SEO.
SEO in the Past
In previous years, a lot of people viewed SEO as a separate thing from content marketing. These two concepts only came together in the optimization stage, and only for a short time. Since content quality wasn’t much of a consideration, the approach of integrating a keyword-focused content marketing strategy in SEO was widely used.
Other techniques used in the days gone by are:
- Keyword research
- Anchor text links
- On-page optimization, and a few other tactics
By doing these things, SEO specialists produced over-optimized content sprinkled with keywords. Once the content was done, unscrupulous link-building techniques were used in hopes of getting better results. But as technology moved forward, these techniques quickly became outdated.
SEO Moves Forward
The SEO of today requires online marketers to shift their focus from keyword-driven content to high-quality content. Effective content marketing and SEO techniques now include the following:
- No more usage of shady text-linking tactics as the SEO core is transferred to the quality of the content.
- If the content is highly relevant to the users, it stands a good chance or garnering shares and inbound links naturally.
- Merging SEO and content marketing strategies to create top-notch content in terms of quality and user-friendliness is way more technical than in the past.
SEO and the Mobile Platform
Naturally, changes come with significant challenges. One crucial consideration where modern content marketing and SEO is concerned is content accessibility. No matter what device an online user has – a desktop computer, a laptop, a tablet, or a smart phone – accessing your content must come with ease. Note that devices come in various sizes, so content delivery and presentation should differ as well. Since the central focus of SEO innovation is to tailor your efforts to user needs, techniques were created to deliver content without sacrificing SEO. To cope with this revolution, here are some important considerations:
- Content Accessibility via Mobile Device. A lot of online users appreciate the convenience offered by mobile devices in terms of conducting online searches. Your content must be highly accessible to top mobile results.
- Desktop versus Mobile Content Presentation. With differing device sizes and resolutions, you have to decide what content to display on desktop and on mobile. The problem with using the same presentation is that you might impede content quality and user-friendliness. You must identify the need of each user type as well as their goals, and find efficient ways of catering to these needs and helping them achieve their goals.
Combining SEO and Content Marketing with Semantic Search
Content optimization development includes semantic search evolution. The latter refers to the identification of entities as opposed to solely a string of keywords. This also means you have to make your content understandable to the web crawlers indexing them. To materialize your semantic search progression endeavor, the following are recommended:
- Acquire a comprehensive knowledge and understanding of how semantic search works, taking note of schema.org’s mark-up. This mark-up not only helps with SEO but also improves the experience of the user searching for your keyword.
- Create a plan for marking up your existing content.
- Make another plan for marking up new content.
SEO techniques have come a long way from what they were before. But you must remember that back then, there wasn’t much knowledge on how to do it. And now that more resources are available to learn from, you need to be able to quickly adapt to new SEO techniques or be left behind, languishing at the bottom of the search results.