You’ve had your Facebook page for more than a year now and your posts still have zero comments, shares and likes, and the only fans you have are people from your friends list. Maybe you’re doing something wrong, but what?
Many businesses make the mistake of forgetting the social side of social media marketing. The result is a Facebook page that doesn’t evoke enthusiasm. It’s time to update your social media approach. Here are reasons why your page is still a ghost town and Facebook page tips to make it inviting and interesting.
Facebook Page Tips: 9 Reasons Why Your Facebook Page Sucks
Mistake #1: You haven’t set goals
You just don’t make a page for the sake of having one. There has to be a clear thought and goal behind every social media campaign. What’s your page’s ultimate goal? Is it to increase your customer base? Engage prospects and customers? Inform people about exciting new products, contests, and events?
By identifying your objectives, your social media efforts have direction and you create a vivid roadmap of where this campaign is going.
Mistake #2: You don’t update frequently enough
If someone visits your page and your last update was posted in November 2012, there’s obviously no reason for them to stay. Users go on the Facebook page of brands to engage with them, find new information, or get updates.
Daily updates are good, but you don’t want to post too much either. Updating every hour is spammy and counterproductive; it’s a great way to encourage fans from hitting “Unlike.”
Mistake #3: You don’t listen in
Pay attention to the pages of competitors and industry leaders. Following the movers and shakers of your industry is a great way to learn how they’re engaging audiences. Check how many times a day their posting, the time of the day they update, who they’re referencing, and what kind of posts have the most likes and comments.
Stalk your target market as well. Examine the demographics and psycho-graphics. Find out what pages they like, where they’re checking in, and what they’re posts are about. Facebook Insights provides valuable data, including demographic and geographic data.
Mistake #4: You don’t answer obvious questions
Let’s say you own a local business and have no website. People will come to your Facebook page to gather information because they want to visit your store. If you don’t provide information like contact details and address, why are you marketing on social networking sites at all?
Give people relevant information about your business the moment they arrive at your page. They also want to know who you are, so include company information as well as what sets your company apart. Never assume visitors know everything about your company, even if they’re your current customers.
Mistake #5: Your page lacks visuals
Videos, graphics, and photos make posts more interesting and attract more likes. They also add variety. Images, videos, polls, questions, contests, and offers all are attractive pieces of content. Facebook users are easily drawn by posts that can be understood at a single glance yet incite emotion.
Mistake #6: Your status updates are redundant
Your followers will know if you rehash your content. Make sure to publish fresh, new material to pique your audience’s interest. Post relevant news, new technology announcements, and tips. Give information that encourages visitors to keep coming back.
Mistake #7: You don’t respond to comments
All articles with Facebook page tips will tell you to respond to customer comments promptly. Not answering is like saying you don’t care about customers. Some comments are complaints that need urgent resolution. If unanswered, you might alienate your customers.
Make sure answer politely no matter how negative or meaningless the comment. Follow up with an email if necessary.
Mistake #8: Your posts are too wordy
Many users skip long posts, especially if they’re exhausting to read, and more users access the social network on their phones, which happen to have small screens. If you have information to share, keep it brief and interesting, preferably around 225 characters. If the topic needs elaboration and a long explanation, post a link to your blog post or website where the story is written instead.
You also don’t want to write too short messages. It’s hard enough to include useful tips and information in 225 characters, so keep fluff to a minimum.
Mistake #9: You think all social sharing buttons are the same
Marketing on social networking sites includes installing social sharing options to your website and blog so that your content gets maximum exposure. Most visitors tend to share a blog post before reading it as social sharing buttons at the top get more clicks than those at the bottom. Scrolling social buttons like the Sharebar also receive good feedback.
Regardless of whatever Facebook page tips you read about social sharing, test out different placements of sharing buttons. What works for other websites may not work for yours.
If you are guilty of committing the mistakes above, it’s easy to understand why your target audience isn’t engaging. Marketing on social networking sites doesn’t have to be difficult, but don’t assume following these Facebook page tips will instantly boost your likes, comments and shares. Test them out using your content because results might be different depending on your audience’s demographics.