Frequently Asked Questions

Frequently Asked Questions

What is SEO?

SEO or Search Engine Optimization is a methodology of strategies and techniques, the purpose of which is to increase the amount of visitors to a website through obtaining a high-ranking placement in the search results page of search engines including Google, Yahoo and Bing among other search engines.

Why do you need SEO services?

Better rankings in search engines lead to better traffic to your site. Thus, better exposure and more revenue.

Why should you spend for SEO?

Simply put, because SEO takes a lot of time, resources and work to build on. Added to that, SEO also makes your website earn more – an investment, if you must.

What is the best way to optimize your site?

There are many techniques and strategies to help optimize your site. But Search Engine Optimization remains to be one of the best methods to achieve results.

Can Social Media be used for SEO?

Social media presents opportunities to acquire backlinks to your site’s pages, articles, and press releases among others. Social media is also a popular and ever-growing aspect of the Web so YES; it can be used for SEO. Engaging in social media works well to generate good publicity for your site while helping SEO initiatives at the same time.

Why should you outsource your SEO?

EO is a full time job. It a whole team with several skills ranging from web development, content creation to marketing not to mention experience in the SEO field is quite necessary what with the ever changing trends.

Why do you need Reputation Management?

Competition can be fierce in many industries. Reputation management helps your business build and maintain a ‘good’ name within your industry and with customers.

Why do you have to build an asset? Why can't you just put the word on the page?

When it comes to internet usage, it is important to understand a searcher’s intent. In select cases, putting the keyword on the page just might do the trick. But more often than not, a user is seeking a product or a service. To be more precise, a resource. So when a user searches for, like say, “how to prevent baldness”, a website that is all about preventing baldness is great whereas a webpage that sports a couple of sentences of “how to prevent baldness” is not as helpful for users.

How does Google view your site?

Google uses “spider bots” to crawl each site often and sporadically. These bots read your pages and help Google catalog your site and its associated pages.

What is outsourcing?

Outsourcing is the strategy of subcontracting or employing external resources to conduct functions and run business processes critical for business success. These functions and processes that are traditionally handled by in-house resources are delegated to an external party with specialized skills.

What are the advantages of outsourcing?

Outsourcing carries with it many advantages for companies that engage with BPO firms. The top eight advantages that companies have access to are:

  • Ability to focus on core activities
  • Cost and efficiency savings
  • Reduced overheads
  • Operational control
  • Staffing flexibility
  • Continuity and risk management
  • Transformation
  • Innovation
What are the methods of outsourcing?

Companies that outsource follow one or more of these methods of outsourcing:

Offshoring – outsourcing business processes to locations around the globe to reduce labor, tax and operational costs
Onshoring – outsourcing business processes to a BPO firm that is within the same country. While the company gains benefits that come with intimate knowledge of in-country logistics, this method can be more expensive than other methods of outsourcing
Rightshoring – outsourcing business processes to locations that provide the best combination of cost and efficiency. It refers to maintaining a balance between processes that can remain domestic and those that can be outsourced overseas
Nearshoring – outsourcing business processes to a facility that is located at a nearby country in order to gain benefits such as reduced travel costs, maintaining communication methods and expenses while lowering other operational costs