It is the dream of most entrepreneurs and businessmen to see their hard work pay off and progress from a small, local business venture into a national or even multinational company. It also pays to aim high and set lofty goals for your business. After all, when men first dreamed of the stars, it eventually led them to land on the moon. On the other hand, it is also important to stay within the bounds of practicality and to be realistic. Not only will it save you from disappointment, it will also spare you from wasting resources.
Analyze the capabilities of your business and determine once and for all if aiming for national coverage would be a plausible goal for you. If not, you can always work on being a successful local business, at least for the meantime. The good thing about starting with smaller goals is you will eventually become sufficiently prepared to move on to bigger goals.
Not that settling for local success is an easy feat! To achieve that, you need to become a thought leader for the consumers in the locality you intend to cover. For that you will need a marketing team with a feel for the industry, top-notch strategies, plus a local SEO specialist or two who can give the supplementary on-page and off-page optimization juice needed for your business to dominate the local searches.
Speaking of local searches, the presence of not just any local SEO specialist, but a seasoned one at that, will be very important for a business that depends a lot on online exposure for customers to see them and generate conversions. These are the businesses that don’t have a physical address (ex: freelance SEOs and bloggers) or whose operations are conducted in their own homes (ex: baking and catering services). These are the type of businesses for which SquareFish’s local SEO specialists can be very helpful.
There are nuances in local SEO that must be taken into consideration, and that’s something that SquareFish is very good at spotting. For instance, over the years we have observed that when Internet users want to conduct local searches, they have a habit of typing in the business names they are familiar with. It is obvious that being well-known is an asset and an advantage for local businesses. That is why SquareFish also offers its services for social media marketing and promotions as a backup support for local SEO. The company understands how much social media is ingrained in the daily activities of most people today. We know how to take advantage of that fact for the benefit of local businesses.
Hiring a local SEO specialist is just one of the important first steps any business owner today should take. SquareFish Inc. recommends its local SEO services for businesses with established business premises (ex: restaurant, boutique, Internet cafe), and whose services are not portable and must be performed on-site (ex: photography, events planning). Being more visible online will help you become a thought leader and secure more bookings, reservations and orders, leading to increased popularity and, most importantly, higher profits.