The folks at Twitter are hard at work with updates here and there it seems. A two-step account authentication solution came in the heels of the recent online privacy scare, and the Android and iOS apps were re-designed to provide a faster way of uploading pictures. Now, all changes to your Twitter profile edit can be done inline, and you can drag and drop photos to the status box to upload images.
Inline Twitter Profile Edit
Editing your Twitter bio and icon isn’t a complicated process – if you think it is, that would be one of those “first world problems” – but when Twitter rolled out the new way to update your profile blurb and photos, a ripple of excitement spread throughout the Twittersphere.
Twitter profile engineer Patrick Ewing eagerly announced the update in a tweet, although the new Twitter profile edit part isn’t as momentous as any social network addict would expect. (When will we be able to edit our tweets?) While you can now edit your personal information right on your profile page and change your header or thumbnail in a twinkling, you still need to open your profile settings page to change your background image and color scheme.
What if you don’t have an image to upload or want to snap a new pic for your avatar? That’s easy. Just take a picture straight from your computer’s webcam, then position and scale it inline.
How Does This Affect Engagement?
This is a relatively small change, especially when juxtaposed with Twitter’s major changes like the authentication feature additions, but the new Twitter profile edit still has considerable impact as far as user engagement is concerned – brands will have no excuse left not to replace the ubiquitous egg picture with a nice photo or logo.
Too many small businesses ignore the importance of profile customizations when using Twitter as a marketing platform. What they don’t realize is that people tweet and @mention brands to communicate with them, making a photo that represents the brand essential in marketing and customer service.
Drag-and-drop is possibly the easiest (and laziest) way to upload files. The latest Twitter profile edit could lead to fewer egg profiles.
This Twitter profile edit also received a lot of positive feedback, and the not-so-positive comments only revolve around how “weird” the change is.
Hatch That Egg – Twitter Profile Edit Tips
When a brand or individual still has the egg display picture, other users could interpret that as any or all of the following:
- – You’re not serious about the social network
- – You’re not sure what to do here
- – You’re not serious about tweeple getting to know more about you
- – You’re hiding behind the default display image
- – You’re not ready for the Internet
These may not be your intention in creating a Twitter presence, but this is how you’re probably perceived. Tweeters want to know who they’re networking with before they follow and follow back. They can confirm your existence not only by your words, but by seeing your face. Without a unique picture, you’d look nothing but a spammer or an Internet marketing drone.
Here are other design/layout tips for brands:
1. Reserve your name before someone else does. But don’t ignore your account just because you’ve safely reserved a username.
If your brand is widely known, people will @mention it regardless if your Twitter handle really is your brand name. For example, the @apple username is owned by a random person who probably has nothing to do with the tech company, and yet the ghost account has over 16 thousand followers but zero tweets.
Instead of random keywords, consider using your real name for your personal account and your brand name for your business account.
2. Fill the name field with your name or business name. Your Twitter name should be what you want people to find you by. Don’t worry about not being able to fit keywords in the name field – you have the bio for that.
This is important because your name is highlighted in Google and Twitter’s search results:
3. Use an easily recognizable profile image that represents your brand. Make sure your thumbnail is one you use across all social platforms so that people will be able to recognize your business from one social media site to another. Also, some key parts of the social network only display profile images:
4. Your header should also represent your brand. The header is similar to Facebook’s cover photo, and is overlaid with your icon, username, bio, location, and website. It shows up on your profile when it’s viewed on a mobile device, making the header more important than your background image in that aspect.
Tiny Prints has a good header because it represents the brand well.
5. Add keywords and your website in the bio. Keywords in bios are searchable, but include only the most important keywords. If you have space left, consider including your website in the bio as well as the website field. That way, your website will show up when your name or business name is searched.
In the screenshot below, notice how Sommer Collier’s blurb contains clickable links, allowing it to stand out.
You can also add other usernames in the bio, which is advisable if you want to add related accounts. Make sure to include “@” before the username so that they’re live and clickable.
6. Show your location. Even if your customers are located all over the world, indicating your location will boost your brand in local search as people search for your business in their area.
If you apply everything you learn here about Twitter profile edit, you should have a great account that can improve engagement with audiences. With these tips and the updated editing process, you cannot go wrong.