Google’s algorithm updates aren’t the apocalypse, but for some websites the Armageddon might as well have come and gone. New Google Penguin updates are rolled out almost every month and once-well-ranking websites have plummeted. To stay on the search engine’s good side, webmasters and SEOs are tormented by questions like what changes to make to recover and how to improve content quality. If you do practice good SEO, there’s the risk of over-optimization.
Your best bet is to capitalize on these changes. Be friendly to Google Panda and Penguin to succeed in this new SEO era.
SEO for Penguin and Panda Tactics to Help You Recover and Thrive
Tactic #1. Content links
These links are the kind that’s from others’ websites, like a link from another blogger or a link from a guest post you published on another website.
The first step to guest posting is finding a website that’s relevant to your niche and offering to write an article for them. Avoid low-quality websites because sites filled with spam can do more harm than good. Insert a link pointing back to your website in the article, but be sure the article is of high quality. Hire a professional copywriter if you must. Make sure the guest post doesn’t appear anywhere else on the Internet; each must be unique.
Another technique is to use infographics, which are hot on the Internet right now. When used correctly and if they’re interesting, they can go viral and you’ll have a jump in traffic. Each infographic should be up-to-date, contain relevant information, presentable to the eyes, and easy to understand. Hire a professional graphic artist for this job, and if you don’t have one in-house, find someone on micro job sites like Fiverr.
Tactic #2. Social media
Social media is an important SEO for Penguin factor because so much social network activity depends on how well content is presented. Google has caught up with the social media trend and actually factor in social signals as relevancy for content, according to studies. Also, SEO experts have always advised to not rely on Google only—a strong social media marketing presence can boost brand awareness and lead to more clicks.
Place social media sharing buttons on your pages and fix them on prominent areas of your blog or website. This will increase the likelihood of your content winding up on Twitter or Facebook because users can share them at a click of a button.
Don’t hesitate to ask for a like or an RT. Once people follow you on Twitter, shoot them a DM telling them you have content they might like or ask them to like your Facebook page. Of course, this doesn’t mean they’ do it, but it doesn’t hurt to ask.
Lastly, spice up your social brand if it’s a bit bland. Popular social media brands are built around people so their content is more shareable.
Tactic #3. Keep keywords in check
Google Penguin updates put a stop to keyword stuffing and over-optimization. Keywords still matter, but they shouldn’t be inserted every other word and bolded.
Place your keywords in the text as you writer. Inserting them after writing the content will make keywords sound unnatural. After writing, re-read your content, and if it sounds off, it probably is.
Mention your keywords sparingly. It still works to put them in the title, H1 tags, footer and a few times in the body of the post. A keyword density of 2% can give the best results.
Tactic #4. Optimize your images
Pages get a lot of traffic from image searches. Optimizing pictures can increase traffic even if your business isn’t reliant on images. SEO for Penguin also involves placing keywords in the right paces.
Large images can slow down a website, so keep pictures 50KB or less and use common formats like PNG, JPEG, and GIF because formats like PSD and TIFF don’t render in all browsers.
Your titles and ALT attributes should describe the photo, like if the image was of a business woman, it should say “woman in business meeting.” Such title tags will help search engines categorize your images.
Tactic #5. Clean your site of spam
The first step in SEO after Penguin is actually to remove spammy pages. Go to your Google Webmaster account and fix pages with warnings and violations.
When there aren’t any warnings, perform a website content audit. A content audit can remove poor-performing pages, find pages that need improvement, and ultimately increase your rankings.
Applying SEO for Penguin and Panda isn’t that hard and SEO is not dead. It just evolved. Don’t be peeved if Google dropped you down the search results because the search engine is doing this to improve user experience. By improving your content and getting rid of spam, you’ll be able to amp up customer engagement and your lead generation processes. The updates will benefit your business in the long run.