If you’re new to the world of search engine optimization (SEO), then you’re probably on the lookout for tools and resources that can help you achieve success in your endeavors and possibly make your work easier. It’s a good thing, then, that a lot of experts have gone before you. Here we provide you with SEO tools that have been tried, tested, and deemed the best of their kind.
They say high-quality content is the king of SEO, so here are three of the best tools you can use for purposes of content marketing:
- Content Strategy Generator Tool – This tool is of much use for planning your content strategy, estimating the size of your audience, and doing keyword research. The original version of the tool has since been updated and it now shows you results from Google Insights, which shows you opportunities for creating fresh content. It also tells you which keywords and topics are increasingly becoming popular in your niche. The tool even helps you find blogger and editorial contacts! All you need to do is access the tool, log in to your Google account, click on “File” and then “Make a Copy,” provide a keyword in cell B3, and then click on “Return.”
- Copyscape – This tool allows you to check if there are copies of your content or even parts of your content elsewhere on the web. It therefore serves as an excellent duplicate-content and plagiarism checker. As you know, search engines like Google are very strict when it comes to duplicate content, so it certainly pays to ensure the originality of your content. All you need to do is go to copyscape.com, provide your URL in the space provided, and then click on “Go.”
- nTopic – The free version of this tool allows you to analyze how relevant your content is, while the paid version also suggests keywords to improve your content and detects words and phrases that reduce your content’s relevancy. At $10 per month, many SEO professionals find this tool well worth the price. To get started, you simply need to register on their site (ntopic.org), download the plug-in, and upgrade to the paid version if you want.
There’s an on-going debate as to whether link-building is still an essential part of SEO or not. Nevertheless, many SEO professionals continue to use link-building strategies in one way or another. If you, too, feel the need to do some link-building, you may want to take advantage of these tools:
- Domain Hunter Plus – This tool is a Chrome extension allows you to identify broken links and informs you if certain links lead to available domains. If you want to buy any of the available domains, the tool also allows you to click through to GoDaddy to make a purchase. To get started, you simply need to install the plug-in and then click on the logo that appears on your Chrome browser.
- Linkstant – This tool sends out an alert whenever someone links to your site. This allows you to immediately check if any of the links come from negative feedback and do something about it. If a link comes from positive feedback, on the other hand, you can thank the user immediately, thus making him/her appreciate you even more. To get started, simply sign up or log in with your Google account.
- MyBlogGuest – This tool helps you identify good opportunities for guest blogging. It has an articles gallery that lets you check for niche-related blogs you can possibly guest post on. It also has a feature that allows you to automatically receive drafts of possible guest posts you can publish on your own blog. To get started, you can sign up for free on their website, MyBlogGuest.com.
Naturally, you’ll always want to be up-to-date on how your web pages are doing in terms of search results and rankings. After all, the whole point of SEO is to increase visibility for your site and make sure you always rank well on search engine results pages (SERPs). Here are some of the best tools you can use to track your site’s performance in search results:
- MozCast – There have been many instances where Google’s sudden algorithm updates spelled doom for websites that used to enjoy consistently high rankings. This tells you that it’s important to stay on top of the changes Google implements. This tool helps you do that by providing you with a daily “weather report” that indicates whether are once again tweaking their algorithms. The stormier or sunnier the weather is, the more changes there are to the rankings on Google. Naturally, you’d do well to check your own rankings on days reflected as extremely sunny or stormy.
- Searchmetrics Visibility Charts – This tool helps you track your website’s visibility and shows you which websites are the current Google SERP winners and losers. It also provides back link profile analysis and social analytics. The insights you get are sure to help you make necessary adjustments in your website whenever it is needed. It should also help you identify opportunities for improving your SERP rankings. All you need to do to benefit from this tool is enter your domain in the provided box and then click on “Go.”
- SERPmetrics – This tool tracks the fluctuations of US search results on Google, Yahoo, and Bing over a period of 30 days. It comes in both a free and paid version. The rates of the paid version are $0.62 for every one thousand keywords checked and $0.19 for every one thousand HTTP requests made. To get started, just go to their website (serpmetrics.com), click on the “Request an API Key” tab, provide the necessary information, and then click “Submit.”
The above list of top SEO tools is by no means complete. There is a variety of other tools you can use for the different processes involved in optimizing your website. As a beginner in the world of SEO, though, the above tools should satisfactorily get you off to a good start.