Considering how dynamic search engine optimization (SEO) is, it comes as no surprise that things related to the industry will change from time to time. Things that didn’t really have much of an impact a couple of years ago could be among the most important these days. This is why you, as a business owner or online marketer, need to keep up with the latest SEO trends. When businesses start reaping the rewards of optimization, you wouldn’t want to be left behind, would you?
1.) Twitter as an SEO Tool
I’m sure you’ve heard this countless times before: Social Media Optimization is an essential part of a successful SEO campaign. The reason for this is that social media has become so much a part of people’s lives. Consumers talk about the products and services they use on social media. Many consumers even base their buying decisions on what they learn about certain brands on social media. So I won’t argue against the importance of social media in this day and age.
What I will point out is that there’s a social networking site that wasn’t really taken so seriously as a SEO tool in the past, but is now proving to be very useful. I am talking about Twitter. In the past, businesses focused their social media marketing (SMM) efforts on Facebook and blogging. These days, however, more and more businesses are using Twitter for online marketing.
The biggest advantage Twitter has to offer is its potential as a powerful link-building tool. Simply by tweeting a teaser to your online content and then providing a link to that content, you get people who are genuinely interested in what you’re offering to click through to your site. You benefit from your tweets even more when you get people to re-tweet them. When the followers of your followers see the tweet, they could click through to your site and re-tweet the message as well!
This is another social networking site that used to be largely ignored both by businesses and the general public. Recently, however, businesses seem to have finally realized the value of Google+ in SEO. Its biggest advantage, of course, is the fact that it is a Google product. When a user is signed into his/her Google+ account, therefore, the site can easily collect information on his/her preferences based on the kind of websites he/she regularly visits. Google+ therefore puts an entirely new dimension to personalized search.
Google+ also aids in local search with its Google+ Local feature. When you set up your Google+ Local page, users looking for businesses in your niche that operate specifically within your area will find you a lot more easily. Even in this age of globalization, local search is still very important. More importantly, you can use Google Authorship with your Google+ profile. This means you can lay claim to every piece of content you create and publish online. When any of your links show up on search results, it will show your profile picture and other information provided on your Google+ profile, thus giving your link a more “human” appeal.
3.) Going Mobile
People rely more heavily on mobile gadgets these days. In fact, a study has revealed that the most visited websites by smart phone users are search engine sites. This study further revealed that 9 out of 10 individuals who conduct an online search on a smart phone actually take action after the search and over 50% of smart phone searchers actually end up making a purchase. If this isn’t enough to convince you that you should adjust your online strategies to make room for online searches, then probably nothing will. The best way for you to take advantage of this trend is to include mobile-specific web formatting in your strategies.
4.) Quality is King
With the recent algorithm updates implemented by Google, particularly the Panda updates, it is no longer enough to say “content is king.” These days, QUALITY content is king. Instead of bemoaning the fact that the latest Panda update has made your rankings suffer, you should immediately take the necessary steps towards recovery. Perhaps the most important thing you need to remember where Panda is concerned is that it doesn’t focus so much on the keywords you use or on how easy it is to crawl your site. What Panda holds most valuable is the quality of your content.
The update was meant to ensure that online searchers actually find the kind of information they’re looking for in Google. It was also meant to protect searchers from the usual black hat link-building tricks commonly used by webmasters in the past. This is why, if you’ve noticed, the websites that suffered the most when the Panda was rolled out were those that were stuffed with repetitive, badly-written, and largely irrelevant content. Naturally, if you want to protect your site from this update or recover from a tumble in the rankings, you have to make sure your content is relevant, updated, and always fresh.
5.) Conversion Rates
In the past, people always talked about how SEO can drive more traffic to your website. These days, though, the discussions are more targeted towards how to optimize your site such that your conversion rates improve. After all, an increase in traffic does not automatically mean an increase in sales, right? The next time you make adjustments to your website for purposes of SEO, therefore, you should focus more on giving site visitors an enjoyable and hassle-free experience. This should help you convert more of those visits into sales. As a bonus, search engines are bound to rank your site better when your conversion rates improve, as opposed to a site that only shows improvement in terms of traffic.
Trends have always changed in the world of SEO and you can expect them to continue changing in the years to come. This is why you need to stay on top of the emerging trends at all times. Whether the changes have to do with Google’s algorithm updates or a new technique that’s meant to encourage more people to visit your site and make a purchase, you need to learn how to cope with them if you want to stay on top of the game.