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Wikipedia and SEO: Everything You Need to Learn

Wikipedia may not be deemed a reliable source of information in the academe, but let’s face it: it can be very helpful and is, in fact, one of the the world’s most popular websites. Just do a simple Google search for anything you can think of and a Wikipedia link is likely to be at the top of the results page. When you think about it, therefore, this site is an excellent source of online traffic just waiting for you to use it.

Why Wikipedia?

As mentioned earlier, there’s almost always a Wikipedia link on the first page of search results. Other than this, though, there are a number of good reasons why you should consider using Wikipedia for your Search Engine Optimization campaign.

  • – Wikipedia is a non-profit website, so you won’t have to pay a single cent for adding information to existing pages or even creating your own page on the site.
  • – The site has high domain authority, so it’s only logical to believe that being associated with it will improve your site authority as well.
  • – Studies have deemed the information on the site as being almost as accurate as the information provided by the Encyclopedia Britannica, which may be among the reasons why it has high domain authority.
 

How to Leverage Wikipedia for SEO

Though the site allows any user to edit existing information or add new information to the site, bear in mind that anything you add to the site will have to be approved before it gets published on the site. There are a few things you need to consider if you plan to use Wikipedia for SEO purposes.

  • – Stay neutral. Site administrators don’t tolerate anything they deem biased, so you should always keep your edits and info neutral. If you find it too difficult not to inject your preference into your writing, then it’s best to stay away from the site.
  • – Ensure verifiability. To make sure you get the approval of site administrators, the information you provide has to be easily verifiable. Any statistics you provide should appear on any published source, like a journal or book.
  • – No link juice. If you think you can use Wikipedia for link juice, think again. All links on the site are nofollow.
  • – Be discreet. As part of being neutral, the site doesn’t allow you to add links that obviously promote your business. You could even get added to a spam list if you keep mentioning your website or adding links to your site on Wikipedia. You have to be very careful and creative in leading users from the Wikipedia page you edited to your own website.
 

If you believe you’re up to the challenge of using Wikipedia as part of your SEO strategy, then it’s definitely worth a try. Here are a few tips for getting started:

1. Check the site. Regardless of whether you plan to create your own page or simply edit existing pages, you need to be a registered site user. As soon as you’ve registered, you can start taking advantage of the site by following a few simple instructions. The instructions may seem overwhelming at first, but they’re really easy to follow.
2. Use the references section. If you’re main plan is to create your own Wikipedia page, don’t forget to check the references section to ensure that every piece of information you provide is credible. This will help ensure that all your posts get approved and published.

Wikipedia Reference Desk

Make sure all the information you provide is credible to increase the chance of your Wikipedia page getting approved.

3. Get involved. If you primarily plan to edit existing Wikipedia pages, then you need to make sure you’re not just making edits to increase visibility for your brand. Your posts should never be obviously self-serving. It’s also a good idea to interact with other users on WikipediaTalk and show neutrality in everything you do on the site.
4. Add authority links. All the links you add on the site should be from authority sources. Remember that Wikipedia is a high-authority site and they want to remain as such. When you add links from dubious sources, therefore, you increase the risk of not getting approved.
5. Focus on content. Wikipedia is, after all, a site people look to for information. You should therefore focus on posting content rather than links. You increase your chances of getting approved by providing excellent content rather than simply showering the site with links. Remember as well that it’s best to add the links in the references section rather than the article itself, as that would just alert the editors and make them doubt your credibility; that’s certainly something you want to avoid.

In general, it’s a lot easier to find existing pages related to your business and then add bits of information on those pages than to create an entirely new page. This is especially true if you’re just starting out with your business. You can think about the wisdom of creating a Wikipedia page as you go along.

Bonus Tip: If you’re selling an entirely unique product or you’ve patented a new idea that’s gradually gaining in popularity, then you’re in the best position to benefit from Wikipedia in terms of SEO. In this case, it may indeed be wise to create a page where people can get information on the product or idea you’re promoting. As long as you follow the rules of the site, your new page has an excellent chance of getting approved.

As a final tip, try not to do everything at once when you leverage Wikipedia for SEO purposes. Start out with a few small edits on niche-related articles and then gradually move on to bigger and more significant edits until you’re ready to create your own posts. It may be a tedious process, but the returns you get from your investment in time and effort will most likely be well worth it. Just like any other SEO tool, you have to know exactly what you’re doing if you want to take full advantage of Wikipedia.

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