SEO is essential to the success of any online marketing campaign. I think we can all agree with that.
The problem is that different people have a different understanding of SEO. Some may view it as the process of consistently publishing high-quality content and then getting people to link to that content. Others may see it as the process of managing relationships with search engines. There are even those who believe that SEO is a complicated process only “experts” are qualified to handle.
So what’s the truth?
The truth is that SEO is a combination of all these. It involves technical stuff. It involves content. It involves user experience. It involves enabling search engines to help you.
Where the technical stuff is concerned, there are fundamentals you need to make sure your website has in order to ensure an excellent SEO performance. And one of these fundamentals is a responsive design.
What does having a responsive website mean?
There is a website you need to check out and the only device you have with you that you could use to browse the Internet is your smartphone. So you whip it out, log on to the website, click on the tab that will take you to the page you need to check, and . . .
. . . nothing happens.
You try clicking on the tab a few more times, but still, nothing happens. You are a victim of an unresponsive website and if you really need the information on that particular web page, then you’ll have to wait until you get home so you can access it on your desktop computer.
But do you really want to wait that long? What if you need the information NOW?
For many people, looking for the same or similar information on another website is a much better and more convenient option than waiting to get home to access an unresponsive site. In fact, you probably won’t have any inclination at all to revisit a site that has already victimized you with its unresponsiveness.
This is the answer to the question: “What is a responsive website?” And this is why you, as a website owner, have to make sure that your site is designed to be as responsive as it can be; it should be easy to access on any type of online device. You wouldn’t want to turn off potential customers before they even get the chance to see what you have to offer, do you?
Stay ahead of the game by making your website responsive!
Still unconvinced of the value of a responsive website? Here are the best reasons why a responsive website is an excellent investment:
1. It is a key feature that enables you to keep up with modern-day web design.
Remember what we said about responsive design being a technical fundamental in SEO? Well, responsiveness has become a key feature in building websites these days and if you still aren’t applying it on your website, then you’re way behind the times.
Considering how concerned people are with technology these days and how much being “in trend” is appreciated by most consumers, it certainly pays to keep up with the latest in technology. You are bound to see a marked increase in conversion rates when you adopt a responsive web design.
2. It shows people that user experience is important to you.
Your website won’t do you any good if users do not appreciate it. That’s a fact. And users aren’t likely to appreciate your site if they do not have a good experience when visiting it. That is also a fact.
Ensuring that you have a responsive site is a conscious effort to make visitors feel special, to show them that it is important to you that they have a positively memorable experience on your site, regardless of where or how they choose to access the site.
3. It allows you to reach out to an ever-increasing mobile audience.
An increasing number of people are now accessing the Internet via mobile devices. You may even be one of these people!
This just goes to show that there is indeed a need for you to make sure your website can be accessed on both desktop and mobile devices. And you don’t have to create a separate website for mobile access. You simply need to make your current website responsive.
4. It saves you time and money in the long run.
Imagine this: You have a different site for every device people currently use to access the Internet.
This would mean you’ll have to keep each of those sites updated and apply a specific marketing strategy for every one of them. Can you imagine how much it would cost for you to do that? And why put yourself through the hassle when you could simply create a single responsive site that is accessible and can be marketed on all types of devices?
Yes, you’ll have to spend a bit of money to come up with a responsive website, but the investment will definitely be well worth it. And when you consider the returns on this investment, you’ll realize it is a lot less costly than other options in the long run.
5. It helps foster solid relationships with search engines.
Google recommends responsive web design and even announced back in 2015 that mobile-friendliness is now a ranking signal in their search results.
This alone should convince you to take the necessary steps to make your website mobile-friendly by switching to a responsive design. Even if no other search engine has gone on record to espouse the value of a responsive website, the fact that Google prefers it is definitely a wake-up call.
We don’t have to remind you what the world’s largest search engine is, do we?
“I have a whole set of apps. Isn’t that enough?”
There is no denying the fact that apps have become quite trendy these days. People may even have told you that you’re falling behind if you’re not using at least one app for your business. So you went ahead and downloaded some apps; perhaps you even had one custom-made for your business.
So, now you’re wondering: “Do I still need to learn how to make a website responsive, considering I have all these apps working to my advantage right now?”
Perhaps the best way to start answering this question is to show you when it makes sense for you to use an app. An app will certainly be useful when:
- You offer services that need to be accessible even when a user has no Internet access.
- You have a large customer base and the app allows your customers to do such things as receive reminders, pay bills, and view service history at any time of the day.
- You offer services that need to be used regularly, which makes an app that users can download on their phone extremely convenient.
- Your services are designed for on-the-go use.
- You have a healthy budget and can afford not only to buy an app or have one made, but also to maintain it for the long term.
So, you see, apps can indeed serve a purpose for your business and their use can be quite profitable, provided that you use them for the right reasons and in the right way. Don’t:
- Invest in an app just because it’s trendy.
- Use an app just because your competitors are using it, too.
- Use an app simply because you want your brand to “get found” online.
- Use an app as a way to provide quick content.
- Invest in an app if your budget is less than USD 10,000.
Remember that not everything that’s on trend is right for your business. And before you even think of doing what your competitors are doing, take the time to check if the strategy is doing them any good. And never, ever, do anything that would drain your budget! The average cost range of an app is between USD 38,000 and USD 171,000, depending on its complexity; if you don’t have that much to spare, then don’t go down that route.
Now, if your reasons for investing in an app (or thinking about it) are to get found and provide quick content, hey, you don’t need an app for that! Guess what you need instead? That’s right. A responsive website!
Where else do you get found but on Google? That is where people go when they need information. Regardless of whether they need the information just once or repeatedly, they go to Google for it. And as we have already established earlier, having a responsive web design is one of the best ways to get Google to reward your site with excellent rankings.
It’s easy to see how quickly technology has advanced in the last decade. It is no longer enough to simply have a website. It isn’t even enough to populate your site with high-quality content. These days, the best way to build a website and be truly competitive is to open up access to your site. And going responsive is the way to do it.