One of the most clichéd statements in the SEO world concerns website content, and it has been said enough times already so I won’t repeat it here. The point is that website content is the key element in making search engine optimization and online marketing work. Without it, it will be very difficult to make these two work.
What is Website Content?
According to Wiki Dictionary, web content “is the textual, visual or aural content that is encountered as part of the user experience on websites. It may include, among other things: text, images, sounds, videos and animations.”
In About.com, web content is classified into two types: text and multimedia.
These two definitions are correct. Website content is practically most of what occupies a web page. Most of the time it is in textual form (as in articles, blog posts, news, etc.), and lately, content creators are also venturing into image and video content. The easiest to produce though is text content, that’s why there are so many content writers today, and it is usually what people in the industry refer to most of the time when they speak of “web content.”
Now, producing content can be entrusted to skilled web content writers, researchers, graphic designers and videographers. The skill and talent can be outsourced at affordable rates. The problem occurs when these content creators begin entering the stage of burnout-a creative stagnancy characterized by a dimming enthusiasm to write, create images, or produce videos.
How Do You Conquer Burnout?
What these content creators need to do is find inspiration around them and within themselves in order to get those juices flowing once again. Here are some tips on how and where they can get fresh ideas and make their job of producing content easier:
1. Watch the news. It doesn’t even have to be the CNN, although if political news is something that interests your target audience, then utilize the news and write an editorial blog or a news update. If your brand can be related to mainstream personalities and celebrities (ex: a clothing brand can post images of celebrities who wear their apparel), use the news bits to catch the attention of your target market and encourage discussion in you post.
2. Research your niche. If you’re still new in that area, simply researching your niche can give you tons of topics to write about. You can get plenty of ideas for producing images and videos. The more you read and discover, the more topics you can come up with.
3. Along with researching your niche is researching your competition. Not for ranking purposes but to find out what everyone else is writing or producing content about. You can then decide to do something similar to what’s already out there in the Internet or you can figure out what’s not yet out there and become the first to present it to the market. Reading other people’s articles, watching videos and scanning infographics will surely spark your own imagination and creativity. Soon you’ll have a list of viable titles and themes to work on.
4. Don’t try too hard to produce something new. That doesn’t mean you can copy or duplicate content that’s already published online. What this means is to give the target audience what they want and what you know they are looking for. It’s only a matter of finding a new, creative twist in presenting the content. For example, you found a highly-rated blog post that discusses the merits of hiring a removals company. You can create similar content and present it differently by stating the situations that require the services of a removals company.
5. Go to Twitter and find out what the trending topics are. Although most topics appear on the trending lists very fleetingly, there are some that stay there for several days. If one of those topics are relevant to your brand or niche, you can produce web content discussing it or a parallel topic inspired by it.
6. Some people do better when they have a working title to begin with. It helps them stay in line and be focused at what they are currently working on. If ever new, diverging ideas pop up as you work, take note of them and store them as reserve topics for those dry days.
7. Speaking of taking note of ideas, keep a blank notepad and pen on your desk for days when you are very productive and ideas are pouring in. These days happen sporadically for most web content creators, so when it’s that day, make the most of your brain’s productivity. Write down those awesome ideas you come up with. Similarly, if you are not at your desk and you have an excellent idea, jot it down your phone so you don’t forget.
8. Take short breaks, but establish goals for the day too. This is to allow yourself to step away mentally and give your exhausted mind a break.
9. When you take breaks, don’t do something that can potentially capture your attention entirely and make you lose interest in your work. One of the most common culprits is social media. Sure, you can check tweets, but if you find yourself tweeting, retweeting, and liking for 30 minutes already, that’s something you might have to rethink.
10. Explore other things and deviate from your usual type of content generation. If you are a writer and you’re used to creating academic-type articles, why not try something more casual that non-academic audiences will appreciate more. Write reviews, biographies, news reports or even an ebook, if you want to challenge yourself. If you create videos, try a different style or texture. You might be inspired to continue doing something different. This is a good thing because you can begin practicing another field and expanding your area of expertise.
11. Look at the content you created in the past. You might remember wanting to lean to a particular direction, but you thought against it in the end. This can be your chance to go to that direction you had wanted to take and use it to create a brand new article, image, graphic, video, etc.
12. If you are a content writer, listen to audiobooks and watch videos. There might be new information that you haven’t read yet in your article research. Audio-visual resources often help writers get the feel of the topic they are writing about.
13. Find your own mojo. Figure out what gets you into the mood of working. Are you more productive when there’s acoustic music in the background? Do you work faster during a particular time of the day? In the evening, perhaps, when it’s cool and quiet, and everyone else is asleep so no one is going to disturb you? Is it when you are at the office, where your boss is frequently popping up and checking on your progress? Or does this have the opposite effect and make you too jittery to be productive? Find out what makes you tick and employ those things when the burnout starts to creep in.
14. Have a refresher. Take a day off and don’t face the computer or whatever equipment it is you need to produce website content. Do something entirely different and give your brain a well-deserved break. This will sort of reboot your mind and energize it for when you return to work.
15. Outsource content writers and multimedia creators. When all else fails and you feel like a sponged squeezed out of its very last drop, get other people to produce content for you. If you don’t have the budget for outsourcing, get someone to write as a guest blogger, or feature the infographic or video produced by another website. With their permission, of course.
There will be days when content writers, graphic artists, videographers (digital or live action), and so forth will lose the creative juice to produce website content. It’s not permanent, but burnout can indeed happen especially if someone has been doing it for so long already.
It is important to remember though that there are ways to make things easier for content creation. There are no stringent rules because people may respond differently to the tips enumerated above. As long as a person wants to continue in this line of work, there can be a solution even if it will only work for the present day.