Niche: Contact Lens

Goals:

Help the business’ Google Plus account increase number of Pluses & Followers.

Process:

The process involves social engagement through joining Google Plus communities. Once already in a specific group or community the SMO interact with other members of the group by posting any related content and posting comments where needed.

Obstacles:

Strict community guidelines of some communities impede the SMO in getting in touch with target audience. Sometimes you have to wait for a few weeks before the request of joining will be approved.

Result:

The number of Pluses and followers of the business Google Plus account increased exponentially within a span of 3 months (September 7, 2013 to December 7, 2013).