Even if you were to ask the professionals and the experts of digital media and online marketing campaigns, search engine optimization, also known as SEO, is arguably one of the most time-consuming and difficult to maintain strategies. SEO does give great results however, making launching an SEO campaign a very appealing option for most. But nobody can say with perfect honesty that it is easy. Even the people who have been doing SEO for years still need to keep themselves updated so as not to get left behind.
It also takes a while to really see how your efforts have affected the traffic on your website, as SEO is not something you can simply do in a day and then reap the rewards tomorrow. It requires meticulous tweaking and updating, and even if you did know the best strategies to use, applying it is another story entirely. We haven’t even tackled half of what SEO really is, and it’s likely a lot of you reading this are more than a little intimidated. Don’t fret too much though, as nobody can really gain success all on their own.
SEO is an effective online marketing strategy that can either make or break your entire business.
There are a handful of great SEO tools out there to aid you in your efforts. However, some of them can be a bit pricey, so it’s understandable how many people aren’t all that willing to spend money on something that doesn’t have a hundred percent guarantee on returns. Nevertheless, the internet is replete with free tools that can help you out. If you want to try your hand at doing SEO, here we lay out the best SEO tools for you next year.
1. Bulk Google Rank Checker
The simplest explanation for SEO is that it is an online marketing strategy used to make a website appear higher up in the results of search engines. If people see your website on top, over 95% will go to your page, and nowhere else. The first tool on this list is the rank checker, and basically it sees how well you rank in Google. This is a very nifty software, especially considering it is an undeniable fact that Google is the king of search engines. It gives you a free search on 10 keywords, so you will see how well you rank, as well as how well your competitors are doing as well.
All users of this tool agree that the best feature KWFinder has to be how easy it is to use. One of the most important elements of SEO are keywords, and this tool helps you find the best ones to use. Its main feature is its ability to tell you the LPS, or the link profile strength of a page. By using this ability of the tool, you are able to glean how many links you are going to need in order to rank for that particular keyword. So, if you use it and find out you need a little over 50 links to rank, you know you’re going to need to double your efforts in your link building campaign. This software is so useful in fact, that a lot of industry professionals and gurus still make use of it.
3. Google PageSpeed Insights
As most of those in the online marketing industry already know, Google now prioritizes mobile when checking for those deserving a higher rank on organic search engine listings. They check the mobile version of your website, not the desktop, to see which spot you deserve, which is why you need to make sure your mobile website is in tip-top shape. A large part of optimizing for mobile use is having the fastest load time possible. If your desktop site has problems with loading speed, this will only be magnified on the mobile version. This tool helps you check just how fast your website is, and it will provide feedback on both mobile and desktop versions. An added bonus is that it is also able to give out suggestions on how you can improve upon it.
4. QuickSprout Website Analyzer
If you are trying to competitively rank on search engines, you should also know who your biggest threats are and what they are doing with their website. This tool helps you with that, as QuickSprout Website Analyzer will give you data regarding various metrics on the comparison between your website, and a competitor’s. You can glean just how fast your page is, the overall SEO score, the estimated traffic, and even the number of social shares, all in a visually appealing format. If you are serious in trying to aim for the top spot on the organic listings, this tool should definitely be one of your top priorities.
5. Alexa Rank Checker Tool
If you are keeping yourself up-to-date on the latest trends regarding search engines and keywords, you should already know that voice searches are fast becoming one of the most popular ways for people to use search engines. People are now using their laptops, phones, and other devices to vocally search for something on the internet, instead of typing it out. One thing to note is that voice searches have different criteria, so somebody using the keyboard to search will get different results when they use voice search, even though they are looking for the same thing. This can be attributed to the fact that people use more natural language when they use voice search. Alexa Rank Checker Tool provides feedback on how your website ranks in comparison to others in voice search, and you can do this by typing in the keywords people are likely to use on voice search.
6. Google Analytics
This one is an example of an old-but-gold SEO tool that professionals have been relying on for many years. Just because it’s old, however, doesn’t mean it’s outdated, with some experts still claiming that it is one of the most powerful tools you can leverage in your SEO campaigns. Google Analytics allows users to track every type of traffic you can think of on your domain, and it even gives feedback on what keywords your visitors use in order to get to your website. One thing to note about it is although it is free to use, you will need to sign up in order to make use of it. You will be provided a tracking code to past onto your page, and in a couple of hours, you will be able to review the metrics of that particular page.
Experts agree than analyzing data is a huge part of successful SEO.
7. Answer the Public
For basic keyword research, Answer the Public (or as users commonly call it, ATP) is one of, if not the most effective tool out there. What this tool does is that it fetches the Google autocomplete questions and queries in bulk, and then puts them into multiple lists. One should note, though, that it does have limitations, which aren’t found in other similar, albeit paid tools. But if you’re looking for a free software to get the ball rolling, ATP is definitely a tool you should make use of.
8. Wordtracker Scout
Although it can be said that Wordtracker Scout is another keyword researching tool, it has a very unique way of approaching the research. Instead of putting in keywords into a certain tool, Wordtracker will show you the most-used terms on any given page. With this, you are able to go to any website and then make use of the keywords that are being used on their content. This is good, as it gives you the opportunity to find out which keywords on the list have the best ratio between the volume of the search and your competition, which you can then make use of to enhance your own SEO campaign.
9. Google Search Console
Last, but most certainly not the least, Google Search Console is another must have if you want to improve your ranking on the SERPs. Perhaps one of the most flexible tools out there, GSC is able to provide you with a rank tracker, index checker, and others. The index coverage report will give you a list of pages on your domain that are not getting indexed and will also check your website’s ranking on the organic listings. One of its best features, however, is its feedback, giving opportunities on how to get things back on track by showing you the parts where it needs some improvement.
And that’s it; the top nine free SEO tools for 2019. If you really want to have the best chances for success in your online marketing campaign, however, you should just go ahead and avail of the services of a reputable digital marketing company, like us here at SquareFish. We’ve a team of dedicated SEO experts who make use of the latest trends and techniques, incorporating them into personalized strategies that are tailor-fit for the goals of our clients.