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Meta Tags: Do’s and Don’ts for SEO

When it comes to reviewing websites, one of the first things dissected and studied are the meta tags being used on the page. Meta tags are little snippets of text that describe what that page’s content is all about. If you’ve ever followed or subscribed to a blog, you...

Why Backlinks Still Work

Backlinks are a cornerstone of most SEO strategies, and have been widely acknowledged as a critical part of the entire online marketing operation. It is no secret that backlinks give your website a lot of authority, which basically means the more links, the higher you...

The Telltale Traits of a Good Copywriter

One of the least well-known (and sometimes underrated) positions in the writing department is that of being a copywriter. If you were to ask a random person if they knew what a copywriter was, eight times out of ten they would answer in the negative. The other two...

Why Your Company Needs High-Quality Content

Despite the unwillingness of some companies to invest in search engine optimization, most do agree that you need to have quality content on your website in order to be relevant in today’s market. It is one of the main criteria for which search engines rank domains,...

The Top Seven Outsourcing Risks and How to Circumvent Them

One of the best ways to streamline your workload and save money at the same time is to outsource work from an outsourcing firm. The outsourcing industry has been growing every year since its inception, and it isn’t limited to small startups, as even the big-name...

How to Ensure Data Security When You Outsource Your Projects

After the recent data breach in Facebook that scared billions of people, the public is generally more protective of their information and are more conscious about safeguarding it. This holds true especially when it comes to guarding the data of a company, as something...

Areas in the BPO Industry in Which Humans Are Preferable…

In today’s digital landscape, the potential of artificial intelligence is almost boundless. Companies are now able to have automated software do some of the duties that could only be done by humans before. One of the most visible examples of this is an automated...

Tools to Use to Enhance Video Campaigns

Video marketing campaigns have long been used by many companies to great effect. Videos are more often than not entertaining, informative, and direct to the point. By making use of video, there’s no need for users to read walls of text just to understand what the...