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How to Conduct an SEO Campaign for the Holidays

It’s that time of the year where carols are sung, and decorations are hung on the Christmas tree. Despite it still being mid-November, a lot people are already prepping for the holidays by planning out what gifts to buy, purchasing any necessary decorations in...

Elements of an Impactful Infographic by 2019 Standards

One of the most effective and yet often disregarded mediums of disseminating information is using infographics. Despite what some people would think, today, more than ever, infographics are an extremely efficient method of informing people. This is because most people...

Meta Tags: Do’s and Don’ts for SEO

When it comes to reviewing websites, one of the first things dissected and studied are the meta tags being used on the page. Meta tags are little snippets of text that describe what that page’s content is all about. If you’ve ever followed or subscribed to a blog, you...

The Top 9 Free SEO Tools for 2019

Even if you were to ask the professionals and the experts of digital media and online marketing campaigns, search engine optimization, also known as SEO, is arguably one of the most time-consuming and difficult to maintain strategies. SEO does give great results...

Why Backlinks Still Work

Backlinks are a cornerstone of most SEO strategies, and have been widely acknowledged as a critical part of the entire online marketing operation. It is no secret that backlinks give your website a lot of authority, which basically means the more links, the higher you...

The Telltale Traits of a Good Copywriter

One of the least well-known (and sometimes underrated) positions in the writing department is that of being a copywriter. If you were to ask a random person if they knew what a copywriter was, eight times out of ten they would answer in the negative. The other two...

Why Your Company Needs High-Quality Content

Despite the unwillingness of some companies to invest in search engine optimization, most do agree that you need to have quality content on your website in order to be relevant in today’s market. It is one of the main criteria for which search engines rank domains,...