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Why Your Company Needs High-Quality Content

Despite the unwillingness of some companies to invest in search engine optimization, most do agree that you need to have quality content on your website in order to be relevant in today’s market. It is one of the main criteria for which search engines rank domains,...

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The Top Seven Outsourcing Risks and How to Circumvent Them

One of the best ways to streamline your workload and save money at the same time is to outsource work from an outsourcing firm. The outsourcing industry has been growing every year since its inception, and it isn’t limited to small startups, as even the big-name...

How to Ensure Data Security When You Outsource Your Projects

After the recent data breach in Facebook that scared billions of people, the public is generally more protective of their information and are more conscious about safeguarding it. This holds true especially when it comes to guarding the data of a company, as something...

Areas in the BPO Industry in Which Humans Are Preferable…

In today’s digital landscape, the potential of artificial intelligence is almost boundless. Companies are now able to have automated software do some of the duties that could only be done by humans before. One of the most visible examples of this is an automated...

Tools to Use to Enhance Video Campaigns

Video marketing campaigns have long been used by many companies to great effect. Videos are more often than not entertaining, informative, and direct to the point. By making use of video, there’s no need for users to read walls of text just to understand what the...

How to Make PPC Campaigns As Effective As Possible

PPC is a results-oriented marketing strategy in the sense that companies pay only for the amount of clicks that the ad generated. Despite that, you still have to take risks when starting a PPC campaign. Just because you only pay for the actual number of people who...

How to Spot a Good Web Developer and Why You…

Anyone can become a web developer. It’s not like becoming a doctor where you have a person’s life in your hands, or becoming a lawyer where you have to nearly drown yourself in books just to pass the bar exam. So yes, web developers can come from anywhere. The...

Why You Need a Virtual Assistant in 2018

For the past decade or so, virtual assistance has seen a large rise in popularity. Virtual assistants offer a wide array of skills, and they can cater to your needs in ways office-based administrative assistants can’t. VAs can do regular office-related tasks like...

How Can Email Drive SEO and Content Marketing Campaigns?

In the present day where social media has become the go-to platform to reach out to new customers, email isn’t being used in online marketing campaigns as much. Considering that email has been around for so long, it’s understandable how some companies would be more...