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Social Search Engines: Going beyond SEO

Whenever the term “search engine” is mentioned, people almost always think “Google.” In fact, it has become almost instinctive for us to immediately think of Google whenever someone talks about search engines; the word “Google” itself has almost become synonymous with the term “search engine.” Note, though, that Google isn’t the only search engine around […]

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Top 7 Technical Skills SEO Professionals Should Possess

Whenever you join discussions where jobs are mentioned, the term “specialist” always seems to lend more weight to a particular designation. Additionally, jobs that are generally seen as specializations are somehow regarded more highly than regular jobs. Take surgeons, for example. It seems instinctive in people to afford more respect to them than to general […]

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Long-tail SEO vs. Micro-Content Marketing on Social Media – Striking a Balance

As an online marketer, it is your responsibility to gain a clear understanding of how each advertising channel can possibly benefit your organization and allow you to reach as many of your target audience as possible on a regular basis. Search engine optimization (SEO) has long been lauded as an effective way of driving traffic […]

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Content Marketing and Social Media Marketing: Why They Are the New SEO

All Internet marketers are aware that SEO is an important part of their overall online marketing strategy. It is what makes your website more accessible to search engines and helps increase people’s awareness of your brand. Note, however, that the SEO landscape has changed completely in the last 3 to 5 years, due in large […]

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Why SEO Is an Important Part of Content Marketing Success

Since Google implemented one algorithm update after another, high-quality content has become even more important. This doesn’t mean, however, that you should forget about creating content for SEO. The quality of your content and your SEO tactics should now go hand-in-hand for you to achieve online marketing success. After all, your content won’t do you […]

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