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Social Media as Your Marketing Platform

Customers are becoming more tech-savvy these days. They often choose to find promising product deals on the Internet instead of taking the time to visit local suppliers. This need for convenience and ease has encouraged corporations to connect with consumers through the use of innovative tools and platforms, like social media, for example. Most establishments […]

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Social Media Marketing – 7 Mistakes You Should Avoid

When social networking sites were first introduced on the Internet, people found a very convenient venue to keep in touch with friends and family regardless of the distance between them. Soon enough, sites like Facebook and Twitter became two of the most widely-visited online platforms all over the world. In time, sites like LinkedIn where […]

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Coping with New Trends in Content Marketing and Search Engine Optimization

  With the drastic improvements of search engine optimization (SEO) techniques, your content is given more chances to stay on or reach the top of search engine results pages (SERPs). There are innovative SEO resources and tools you can take advantage of. As a plethora of establishments have already adapted a more efficient approach, there’s […]

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A Quick Guide on Black Hat Social Media and Its Possible Effect on SEO

If you’re an Internet marketer, then for sure you’ve heard about black hat SEO practices. These practices used to be very popular among online marketers looking for shortcuts to getting more website traffic. The popularity of black hat SEO only waned when Google started launching one algorithmic update after another, specifically targeting sites where these […]

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Social Search Engines: Going beyond SEO

Whenever the term “search engine” is mentioned, people almost always think “Google.” In fact, it has become almost instinctive for us to immediately think of Google whenever someone talks about search engines; the word “Google” itself has almost become synonymous with the term “search engine.” Note, though, that Google isn’t the only search engine around […]

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Top 7 Technical Skills SEO Professionals Should Possess

Whenever you join discussions where jobs are mentioned, the term “specialist” always seems to lend more weight to a particular designation. Additionally, jobs that are generally seen as specializations are somehow regarded more highly than regular jobs. Take surgeons, for example. It seems instinctive in people to afford more respect to them than to general […]

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Long-tail SEO vs. Micro-Content Marketing on Social Media – Striking a Balance

As an online marketer, it is your responsibility to gain a clear understanding of how each advertising channel can possibly benefit your organization and allow you to reach as many of your target audience as possible on a regular basis. Search engine optimization (SEO) has long been lauded as an effective way of driving traffic […]

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Content Marketing and Social Media Marketing: Why They Are the New SEO

All Internet marketers are aware that SEO is an important part of their overall online marketing strategy. It is what makes your website more accessible to search engines and helps increase people’s awareness of your brand. Note, however, that the SEO landscape has changed completely in the last 3 to 5 years, due in large […]

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