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Social media has become an integral part of businesses, especially in terms of marketing products and services. Additionally, it has become a platform for marketers for sharing their products and offering their services. If used properly, it can help bring success to your business.
In the United States alone, over 70% of the population uses a social media network—Facebook, Instagram and Twitter, among others. As such, social media can connect your business to as many individuals and groups as possible. It can help you create a network of clients and prospects.
Majority of social media users do not hesitate to share their consumer experiences with their friends and followers. So, for example, one user had a pleasant experience with your brand, he will share this on his social media networks. Your brand gets the exposure and mileage it needs so more people will be aware about it and eventually patronize it.
Imagine this and the world of wonderful surprises you will get when you connect your business with social media!
Your first step is to build a solid social media campaign. For this, you need to find a reliable and experienced social media marketing agency or somebody who is highly experienced in using social media for marketing.
If you are a small business owner or small marketer, you can also choose to try working alongside a social media manager. Quite a number of good and efficient social media software solutions you can use for your campaign exist.
How can social media software help your business?
Social media software can do many things for your business, particularly for your social media campaign.
First off, your various social media platforms need to have good and regular content. Your social media software can do this for you. It can post your content to multiple platforms simultaneously, on schedule, without you having to log in to all the accounts yourself. You’ll need only one tool for doing this and with just a few clicks, you’ll be able to post the content you want.
Your social media postings can also be scheduled according to your preferred date and time.
Second, social media tools can help you monitor your users and followers’ activities, as well as your interactions. Again, through the software, this can be completed after just a couple of clicks here and there.
Third, social media software can automatically track how your social media marketing campaign is performing. Your ROI (return on investment) will be regularly updated so it will be easy to determine and analyze if your (and your marketing team’s) efforts are paying off. Likewise, this will not be done manually or the traditional way but through the software.
Social media software is the seamless solution to your business’ social media marketing needs.
What are the benefits of social media marketing?
Why will you use social media marketing for your business? Here are some of the most popular benefits of social media marketing.
- Social media marketing will expose your business to a large number of audiences. There are over 700 million Facebook users. As such, your brand or business will get a lot of exposure. It will help you connect with all the other users, which means you can build relationships easily through social media.
- Social media marketing will open up opportunities for you to interact with your customers, as well as with your prospective clients. This can be your way of reaching out to your clients, so when they have concerns, you can easily reply and find solutions to their concerns. As such, social media can help improve customer service.
- Social media marketing will help increase your website’s traffic. You can post links to your website on your social media account/s. Anybody who sees the link will be able to go to your website without any hassle. This means more visits, more website traffic, and more exposure for your brand or business.
- Social media marketing is more affordable than traditional marketing. You don’t need TV and radio commercials, which are costly because you have to think of paying talents and models and other similar stuff. For social media marketing, you need only your socmed software and you’re good to go! Less hassle, less expenses.
Top 5 social media marketing solutions
Now that you know the benefits that are bound to come your way, here are five of the many choices for social media marketing solutions. These are freeware software solutions.
- Canva – Ideal for content creation
Canva lets you create a lot of good stuff—infographics, posters, cover photos, logos, and even wedding invitations. There are tons of templates to choose from, or you can choose to create on your own, freestyle.
The drag-and-drop feature of Canva is one of its advantages. It also has quite an extensive library of graphic arts, which you can use to personalize and customize your infographic or poster.
Canva doesn’t need you to be a technical expert to use it. The process is easy and simple. Just type what you want to create in the search box (ex. “infographic”) and all the templates you can choose from will appear. From there, everything else will be easy.
You can modify or edit your template using a WYSISYG editor. Once you’re done, you can save and then download your design. You can also choose to share your work. All your creations will be saved so you can reuse or modify them when you want to.
Canva is free to use although you can choose for the paid option, which is ideal for work purposes.
If you want recurring posts to be scheduled, the ideal social media solution for you is Buffer. Integrated with Facebook, Twitter, and LinkedIn, it has a browser extension that allows you to conveniently use for scheduling content straight from the website or page that you are on. It also has a GIF/video uploader, which makes it easy for you to work on videos and GIFs (no need to use converters!).
Buffer’s timing tool lets you know when your content will be seen by audiences. It is a tool that’s designed to help small businesses. The free version allows you to have three profiles to manage one more than one platform.
This one is dubbed as a “marketing calendar” and is like a dashboard that contains all your marketing tasks. It is perfect for marketing teams because it allows for easy coordination. In one dashboard, you can include tasks like email marketing, blog posts, project meetings, and social media posts, among others.
CoSchedule makes it easy for you to track what each member of your team is doing or has done. To get started, simply sign up and then choose from a variety of tools you want to use: WordPress, Mailchimp, ActiveCampaign, Campaign Monitor, and Constant Contact.
Then to activate integration into CoSchedule, sign in with your tool (the ones mentioned above). You can then get your social media account/s connected to this software solution. After this, you’ll see your calendar, which the solution will automatically create.
CoSchedule is available for free but you can also choose to purchase plans.
- Facebook Premieres
This is something new and interesting from Facebook. It is created specifically for brands and marketers and is focused on videos.
Facebook Premieres allows its users to record videos. These become live video premieres once they are scheduled. Advance posting of these Premiere videos will allow audiences to choose whether they want to view the videos or not. Those who chose to view the videos will then be sent an email to remind them about when the video/s will be going live.
Facebook Premieres is easy to use. If you want to schedule, create your video and upload (normal). After uploading the video, just click on Next. Choose a publishing option.
To schedule, choose Premiere and then decide on a date when you want your Premiere video to come out. The last step is to click the Publish button so your schedule will be saved and activated.
When it is played on its scheduled time, it will be available for real-time reacts, just like live videos. It will then be saved on your page afterwards.
Facebook Premieres is free to use.
Hootsuite is a social media dashboard that allows you to measure and manage your social networks. It is one of the very first social media management software to come out. It is also one of the most popular.
The free version allows you to work on just one interface. However, you can integrate as much five social media profiles. This allows you to accomplish social media content in the best way possible—meaning, you can simultaneously pepper all five of your profiles with the content you want in just one sitting.
Hootsuite contains practically all the required features of a social media marketing tool, but the scheduling feature is the one that’s most popular. It allows you and other users to create and send content to all five of your profiles even when you are not online.
Hootsuite’s free plan is ideal for self-employed marketers and small businesses.
These are just five of the best social media marketing software solutions. There are still quite a lot in the market, but if you’d like a good start, you can choose from any of these.