If you’re someone who just started delving into the world of search engine optimization (SEO), then most likely, you’re still on the lookout for the best SEO resources and tools available that can help you and your business find success in the highly competitive digital marketing scene, not to mention making the work easier and much more efficient.
Being late to the party isn’t all bad, though. Getting into SEO now means a lot of industry professionals and experts have already done the research, the in-depth studies, and the strategizing to come up with the best and most efficient tools and resources for SEO.
Here we provide you with SEO tools and resources that have been tried, tested, and deemed the best of their class.
Content Marketing
Ask any industry expert, and they’ll affirm that high-quality content reigns supreme in the realm of SEO. Therefore, to bolster your content marketing endeavors, it’s crucial to leverage top-notch SEO tools and resources.
Quality content gives value to your target consumers, causing them to regularly visit your site.
Here are three of the finest options at your disposal:
- Content Strategy Generator Tool – This tool helps you plan what to write, see how many people might be interested, and find the best words to use. It’s gotten even better lately because it now shows info from Google Insights. This helps you think of new ideas and keep your content fresh and interesting for marketing.
It also shows which words and topics are getting more popular in your area of interest. Plus, it helps you find contacts of bloggers and editors. To use it, just open the program, log in to your Google account, click “File,” then “Make a Copy,” type in a keyword, and click “Return.” Easy as that!
- BuzzSumo – With content marketing, you want to make stuff that people want to share on social media. This tool helps you find out what kind of stuff is really popular and gets shared a lot by your target audience. So, you can make similar stuff that people will like and share too.
To use it, just type in a website address—yours or your competitors’—and you’ll see what content from that site is getting shared the most on social media. You can also search for keywords to find popular content related to those words. It’s quick and easy!
- nTopic – The free version of this tool helps you see if your content is relevant. But if you pay for it, you get even more helpful features. It gives you ideas for better keywords and spots words that might make your content less relevant.
Lots of SEO experts think the paid version is worth it for a fair monthly price. To begin, just sign up on their website, ntopic.org, get the plug-in, and if you want, upgrade to the paid version. Easy as pie!
Link building
Granted, there’s a debate about whether link building still matters for SEO or not. But most SEO experts still use link building strategies. If you’re into link building, these SEO tools and resources might interest you.
- Domain Hunter Plus – This tool is like an extra thing you can add to your Google Chrome browser. It helps you find links on websites that don’t work anymore. It also tells you if a website with a link is still around. If you want to buy one of those websites, you can click to go to GoDaddy and buy it.
To start using this tool, just add it to your Google Chrome browser and click on the logo. Easy!
- io – This is a relatively new tool in the market, but it has the ability to keep track of up to 20 domains and 100 keywords. Like the majority of link building tools, it lets users monitor their rankings and backlinks, and it performs a whole lot more.
Nightwatch.io is the ideal tool for prospective users on a budget, even though it’s a paid tool. The program has great-looking, easily accessible visual displays and functions. It allows users to connect to Google Analytics and Search Console.
- LinkMiner – This tool is great for companies and groups who want to try link building without spending a lot of money. It’s free, but it does a lot more than other similar tools.
Before LinkMiner, people used Check My Links to see if links on a page were okay. Check My Links is still good, but LinkMiner gives you more info about broken links than just if they work or not.
SERP Tracking
When you’re doing SEO or digital marketing, it’s normal to want to see how your web pages are doing in search results and where they rank.
If you want to ensure a high search engine ranking, check and make sure your web pages are performing efficiently.
The main goal of SEO is to make your website more visible and ensure it ranks high on search engine results pages (SERPs). Here are some top tools to consider for tracking SERPs. These tools are essential SEO tools and resources for monitoring website performance and rankings effectively.
- SEMrush – If you’ve been around online discussions, you’ve probably heard about SEMrush. It’s a favorite among SEO experts, with over 1.8 million users.
SEMrush isn’t just for checking search engine results. It does a whole lot more. You can use it to find good keywords, check out your competition, see how well your website is doing, and even keep an eye on social media. Plus, it helps with things like auditing your site and checking your pay-per-click ads.
But wait, there’s more!
A big reason people love SEMrush is because it’s great for checking out what your competitors are up to. You can see how well their websites are doing and what’s working for them.
- AccuRanker – AccuRanker is a SERP tracking tool made by a team of experts who say it’s super fast and accurate. It’s got a bunch of great features to help track your rankings.
If you want a simple and easy-to-use SERP tracker, AccuRanker is a good choice. It lays out all your ranking info in an easy-to-understand way. Plus, it’s easy to move around and find what you need. It’s just simple and convenient.
- SERPmetrics – This tool helps you keep an eye on how search results in the US change on Google, Yahoo!, and Bing for 30 days. It comes in free and paid versions, with the paid one being affordable for small, medium, and large businesses.
To start using it, go to the developer’s website and ask for an API key by clicking on “Request an API key.” Just fill in the info they need and hit “Submit.”
Remember, there are lots of SEO tools and resources out there. This list is just a starting point for getting into the world of SEO and digital marketing.