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How do you ensure a successful SEO campaign? In the world of search engine optimization and online marketing, there is no guaranteed success. There is no special formula that will magically bump your website to the top of the search engine results page (SERP).
Just imagine how easy it would be if there were some kind of surefire technique that will instantly improve your page rank like it was a song on a playlist that you can simply drag to the top. Sadly, this is not how the real world works. If you want success, you have to work hard for it. And a successful SEO strategy is no exception.
But here’s the interesting thing:
While you’re here reading this article, figuring out the best way to improve and elevate your SEO strategy to the next level, some experts in the field believe that search engine optimization is becoming obsolete and will eventually fade away into the sunset.
They couldn’t be further from the truth.
Listen, the reason why some people think that SEO is slowly dying is because in the last several years, we’ve seen a tremendous change in the way most online marketers and local SEO services approach the process. Believe it or not, we are getting better at it. So much so that most of our efforts are hardly noticeable.
Or is it?
The truth is the techniques and methods employed by reputable SEO services may not be that obvious to a layperson, but the results speak for themselves. Once you see your website start to climb up in the search engine rankings, you will know that the local SEO company you hired must be doing something right.
The things that SEO experts and online marketers do may not be so obvious, but there are specific ingredients that they put into their efforts to come up with an effective and reliable SEO strategy that will benefit their clients.
Let me put it this way:
If you were eating a delicious but unfamiliar dish, would you be able to enumerate each and every ingredient that was included in that particular cuisine? No, that would be nearly impossible. But the food is still good, right?
And that is what we’re here to talk about. To determine which methods we should implement to our SEO strategy so that our campaign gets the best chance of success.
So let’s get to it, shall we?
Crucial Techniques for Developing a Winning SEO Strategy
1. Determine your target audience and set objectives on how to grab their attention.
One of the main reasons why we do SEO is to get our websites to rank well in search engines. A website that is positioned high enough in the search engine results page has a better chance of pulling in traffic and nabbing potential sales.
But here’s the rub.
All the effort you put into your SEO campaign to get a better ranking won’t mean much if your website keeps showing in front of audiences who simply don’t care about what you’re saying, or selling for that matter.
So how do you make sure that you reach the right audience? First, you identify your target market, then you figure out ways to engage them, and you consider the next point.
2. Perform comprehensive keyword research and employ the appropriate keyword strategy.
Once you’ve established a target audience, you will have a better grasp of what they might be looking for when they’re doing an online search. What type of products and/or services they might need and what you can offer them.
You can now begin researching potential keywords that your target audience might use when doing a search. Figuring out the right keywords to base your SEO strategy on may become the linchpin you’ve been looking for to strengthen your campaign.
But be warned:
Frequently searched keywords and phrases are expensive, and they don’t necessarily guarantee your website an increase in traffic or in page rank. It’s not enough that you get people to visit your site; you have to keep them there, keep them interested and coming back. That’s how you slowly build your ranking on the SERPs.
So what’s the secret?
If you want to minimize expenses on buying keywords and phrases, but still capitalize on those you can afford, the best approach is to focus on search terms that specifically target your industry or the kind of services you offer.
This is where long tail keywords become relevant.
Although these search terms are not as common as those at the top of the most commonly used keywords and phrases, by using long tail keywords, you are essentially targeting a specific group of your audience that is serious about buying your products or acquiring your services. This is actually a common technique used by SEO companies and services when tackling SEO for small businesses and startups. It’s more effective and less costly.
3. SEO with an emphasis on responsiveness and adaptability for mobile devices.
Yup! It’s time to step away from the Stone Age, folks. Whatever industry you are in, you need to realize that the majority of your target audience is using their mobile devices to perform online searches. In the past, desktops and laptop computers were the most common devices used for surfing the Internet.
But this is no longer true today.
Thanks to Steve Jobs, people can now shop online, stream videos, search for the nearest restaurant, and even post a review for that restaurant simply by using their smartphones and tablets. Every day, there are more consumers conducting online searches using their mobile devices than people who are stuck in front of a computer monitor trying to post a nasty comment on this article.
So if you want to maximize the impact of your campaign, putting an emphasis on mobile optimization is a good SEO strategy.
4. Don’t forget about your SEO content strategy.
So you have made a list of good keywords to use on your SEO campaign, you’ve optimized your website well for mobile devices, but what about your content? Does it offer relevant information to your audience? Does it engage visitors and readers? Does your content have enough juice to pique the interest of your followers?
Regardless of what you might have read or heard from so-called experts, content is still a significant factor when it comes to creating a good SEO strategy. After all, that’s exactly what your target audience is looking for when they visit your website.
A word of caution though:
Content that does not provide relevant information or help your readers in any way is not a good strategy. You can’t just string up sentences, assemble paragraphs, stuff a bunch of keywords in it and expect your efforts to bear fruit. Again, your goal is to get people to click on your website and keep them there.
There’s only one way to keep your target audience glued to your pages and keep them coming back for more, and that’s through high-quality content that is relevant to their query. It’s that simple. There’s no magic or trickery involved. You just provide them with what they want. Nothing more, nothing less.
Think about it.
When you do a search online, that means you already have a question in mind and you’re trying to search for answers. What is your target audience looking for when they visit your website? Does the content in your pages provide the answers to their queries? Why should they keep going through your content once they find what their searching for?
A good SEO content strategy should address these questions emphatically. When you create your content, you have to consider the needs of your readers first, before you start selling them products or services. The sale will come naturally once they are engaged and satisfied with what you have to offer.
5. Find a reputable SEO service provider to work with.
Any good SEO campaign starts with having a reputable SEO professional you can rely on. You want them to understand your needs as a small business, the type of audience you’re trying to reach, and what your goals are as a company.
Here’s the scary part.
The market for SEO companies and service providers is quite huge. So huge that it can be quite stressful finding the right group of professionals to partner with. In this respect, it’s important to carefully go through your options, conduct research, and gather all the necessary information before you make a decision.
So it all boils down to this.
If you wish to make your SEO campaign a success, reach as many of your target audience as possible, and ensure a constant following, you need to strip your SEO strategy down to the basics. Focus on what is important: your audience and their needs.