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Nowadays, there are so many different SEO tools available to a specialist that it’s virtually impossible to keep track of them all. In the past few years, there have been a number of tools that have made a huge difference in the optimization process. Many of today’s SEO specialists rely on these crucial tools to help them become more effective in their jobs and ultimately deliver respectable results for their clients.
Along with the existing tools that are tried and tested, the new features and functionalities of many of these SEO tools have to undergo important testing to figure out how they can provide the necessary advantages and support that you need to make your SEO tasks more efficient and productive. With so many tools available, you can’t possibly utilize them all. What you need to do is focus on certain tools that can help you with SEO aspects that are important yet time-consuming and relatively more complex than the other search engine optimization processes.
The following are seven key tasks in Search Engine Optimization that can be automated, either fully or partially, through the aid of various SEO tools available at your disposal.
Industry Analysis for Traffic Potential
When launching a new website or an SEO campaign, one of the initial tasks that you have to tackle is traffic potential analysis. You have to carefully assess and identify the various likely competitors in your industry. Simply estimating this significant aspect in SEO is not advisable and can be extremely challenging, especially when you are dealing with a new or unfamiliar market. You will want to have sufficient data and accurate information in figuring out your traffic potential and determining what you are up against in terms of competition.
With the different SEO tools available at your disposal, industry analysis can now be automated. There are tools that can generate a treasure trove of key traffic data to help you assess your situation better. These tools can provide useful reports for any industry in various countries and regions. The reports may include the amount of traffic per sources, industry trends, and the most prevalent sites in each channel. You do, however, have to keep in mind that whatever data you find in these reports are for reference purposes only and should not be taken as absolutes. Always remember to compare and validate your data with other sources.
Keyword Analysis and Identification
Searching for effective keywords and key phrases for your sites’ content is essential in the SEO process. Finding new keyword opportunities to help establish the website’s accessibility and achieve SEO goals is one of the important aspects in search engine optimization.
Needless to say, the old methods of doing keyword analysis were time-consuming and extremely tedious. Today, however, this particular process can be done efficiently through an automated process. By using SEO tools that offer keyword analysis features, you can effectively determine which important key terms you are still lacking or failing to target in your efforts to generate traffic and achieve a better search engine ranking.
Term Frequency and Inverse Document Frequency (TF-IDF) Analysis
Conducting TF-IDF analysis of the top-ranked web pages can help you determine which related relevant terms and phrases to use in your page content. This process can help identify keyword density as well as the proportion of certain terms used in the content. In an effort to improve a website’s relevance in search engines, TF-IDF analysis is often utilized for On-Page optimization, especially since it’s known to have been used to index pages.
There are TF-IDF tools that can help identify a number of term differences and variations still related to your main keywords, which you can use to increase your content’s relevance. Such tools can help improve your website’s accessibility, whatever term variants your target audience are using for their query.
Internal Linking Analysis through Visualization
Having the ability to visualize a website’s pages and links through graphical means is an excellent way to properly assess your site’s internal linking. In the past, this process was quite doable but took a lot of time and effort. It used to require a lot of tedious processes that many SEO specialists today neither have the skill nor the persistence to pull through.
The various tools that have emerged, like the Visualizer function of OnPage.org, has made it possible for you to automatically generate an internal link graph of your website with significantly less effort. In addition to graphic generation, the feature also provides other functions like filtering, browsing, link correlations, and so on. This tool is very useful in understanding how your website is internally linked and how the pages of the site are connected with each other.
SEO Auditing and Data Integration
When conducting an SEO audit in the past, the process of gathering data from different sources and integrating them later on was time-consuming and extremely challenging even for seasoned SEO specialists. Keep in mind that one has to gather information about the website’s search engine rankings, technical optimization, the most recent organic search traffic, content, as well as link popularity and trends from various data sources that are often non-connected.
Fortunately, there are efficient tools available that have made this particular task a lot easier and more practical. Instead of obtaining data from various sources, you can now gather all pertinent information for your SEO audit from a single location. Such tools can automatically retrieve the required information to help you assess the status of your website and SEO efforts more efficiently. Data integration has also been made easy by incorporating a few basic steps into the process, which is relatively simple to learn.
Link Prospect Search and Analysis
Finding relevant link prospects for your website with all the necessary requirements as well as direct contact information is a very tricky and fastidious process. This is because you need to find websites that are extremely relevant to your own business with visible contact details. And if you are targeting a local market, you also have to consider the location of the business you wish to link with.
By using specific tools that are designed for this particular purpose, you can now effectively automate the search process. With the help of advanced search filters and other key features, you can effectively search for link prospects that are from relevant and highly authoritative sites with all the desired requirements and direct contact information.
Daily SERP Ranking Analysis and Relevant Keywords Tracking
There used to be a time when keyword tracking and search engine results page (SERP) analysis was done manually. SEO technicians used to track the rankings of their sites’ most relevant keywords as well as the top competitors’, and this took a lot of time and effort. It goes without saying that monitoring the competitor’s rankings as well as your own is crucial in identifying the efficiency of your SEO techniques and efforts, especially when it comes to determining the correlations of gains and losses against their SEO campaigns.
Obtaining the ranking information also entails proper data analysis of the pages to accurately figure out the reasons of the varying shifts in the SERP rankings. This process requires utilizing a number of tools, which in retrospect seemed convoluted and impractical.
Luckily, the entire process of tracking relevant keywords and analyzing daily SERP rankings has become a lot simpler through new tools and features that allow quick and efficient retrieval of data, as well as providing useful metrics that allow you to easily discern various aspects of the information gathered. The availability of page and domain link popularity, social shares, trends, and other data can help marketers to better analyze the cause of ranking shifts and fluctuations.
With the different tools and functionalities available today, SEO technicians, specialists, and marketers now have the capacity to do their tasks more efficiently and deliver more positive results to their clients. And to businesses looking for a good SEO company to take care of their online needs, you now have another criterion to consider when choosing the right firm to hire.