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A business can have more chances of growing quickly and succeeding in the far future when you capitalize on every resource you can get. Aside from marketing techniques such as videos, advertisements, posters, and campaigns, there is one place where you can do all of these things and that is the world of social media.
Whether you are using Facebook, Twitter, or Instagram, social media is definitely an area your business should focus on and be consistent in as it is one of the best ways you can attract potential customers and continue communicating with existing ones. Social media platforms have been proven to be effective and critical marketing channels for various kinds of products and services in all industries. However, a lot of businesses, especially small ones, fail to utilize it fully.
What are some of the reasons businesses don’t take advantage of social media? Well, for one thing, creating content for your social media accounts is certainly not an easy task. A number of entrepreneurs fail to use social media as it takes a huge amount of time, keeping them away from other “more important” responsibilities at hand. For first-timers, it might be an exciting activity to jump into; creating your accounts, posting regularly, and seeing the engagement you’ve wanted. As days go by though, managing a social media campaign becomes hard and time-consuming. As a consequence, that Facebook page becomes silent for long stretches of time where the last post dates back to a few weeks or even months ago. However, once you get the hang of it and realize its numerous benefits, managing a social media campaign will fast become the cakewalk that it is.
Of course, this can’t happen without the help of other people, particularly a virtual assistant. VAs make everything easier, for you and your staff, as you would have more time to concentrate on other tasks while your staff can also be productive in their respective positions. In this article, we will discuss all the reasons and ways your VA can help you manage your Facebook page in a more efficient manner.
What does it mean to use Facebook for business?
Unlike your personal accounts where you can just post anything under the sun and write updates about your life, business Facebook pages and other social media accounts are more goal-oriented and organized. Instead of generating content that you love, content for social media means something your audience would be interested in enough to continue following your posts and therefore, your brand.
Despite knowing the importance of Facebook though and what you should do, the looming pile of things to remember makes most people want to put social media on the back burner. The idea of constantly producing content through posts and updates online is definitely tedious and stressful. However, it’s also worth it in the end. If you do it well, creating content that can catch the interest of both clients and popular people in your industry, the profits and benefits are endless.
Sure, you can have great ideas and plan to have, say, five Facebook posts in a day, but once you do it, you will soon find out why you need to focus on it full-time. Which is why, hiring a virtual assistant to focus on your Facebook and social media is a much wiser choice.
So how exactly can your VA help?
Now that you know why a VA can give a company an edge, it’s time to know how exactly they can do it. Having a VA is great and brings you one step towards your goal. However, you can’t just leave them to work with your accounts alone immediately. Before everything else, you have to make sure you are able to educate and inform your VA what your business is all about, work with them in coming up with a suitable strategy, then continue to check for progress in the entire period they’re working for you. Nevertheless, a VA can do wonders for your social media presence.
Help create your social media plan and goals
Photo by Pexels from Pixabay
Before coming up with your social media plan, it’s important to remember that posting on Facebook is not just for the sake of keeping your clients updated on information about your products and services. It’s also important to have variety in your posts and content, and not just focus on increasing sales. This way, you will be able to connect more with your audience and actually engage with them in a fun manner.
With years or months of experience, your VA can you help by adding suggestions and tips into getting that perfect technique. Moreover, they also help you in directly communicating with your clients daily. You and your VA can work together in assessing your clients’ needs and what needs to be added or lessened.
Source, schedule, and put up those posts
Once you’ve decided on your strategy and social media goals, you can start brainstorming what kind of content you can post about. This is the part that usually takes up a lot of time and hence, a business aspect that critically needs the help of a virtual assistant.
Because you want to steadily release content on a daily basis but at the same time, don’t want to just post anything insignificant or irrelevant, your VA can focus on this by actually thinking up of content ahead of time. This means planning several posts in one go, ensuring the information to be posted are properly sourced, and finally, scheduling when they will be put up on your Facebook page. This way, you can be sure your accounts are regularly updated and you’re constantly engaging with your followers.
Respond and interact with clients
Facebook is not just for posting and promoting your brand or for creating stories, it’s also for communicating and reaching out to other people. In this case, engaging with prospective clients, existing customers, and other companies in the same field.
Research shows that people not only look at your posts and how often you update, but also in how often you reply. Overall customer satisfaction not only relies on the quality of your products and services, but also in how you communicate with them as it shows whether you’re willing to nurture that connection and make them feel that sense of belongingness.
This is another task your VA can handle as they will have more time to monitor comments and messages from your followers. If there’s an issue they can’t handle, they can always respond to the said message that it has been received then inform you afterwards.
Create ads and marketing campaigns
Another great way your VA can help you improve social media presence is letting your brand even more known to more people. As social media is open to anyone and everyone around the globe, it’s the perfect area for you to implement that paid advertising so you can reach out to a targeted audience.
VAs are excellent implementers when it comes to setting up that ad and creating target audience profiles you’ve always wanted for your brand. They will have the time not only for the initial stages, but also when it comes to observing and reporting the results and feedback your ads get. It’s not only important to get that campaign going, but also to ensure necessary changes are also implemented when an ad or campaign is not working. You wouldn’t want to continue spending so much money on ineffective ads, would you?
Monitoring results and making monthly reports
In order to be fully successful in your Facebook accounts, it’s also crucial your VA is able to check how your posts and ads are doing so you can make improvements and better manage your profile. By gathering these observations and putting them in monthly reports, you will be able to understand your audience more and their preferences, and which type of content gets the more engagement and attention. You can make decisions more quickly without having to look at countless of data yourself.
The bottom line
Social media, especially Facebook, is an important and helpful tool when it comes to driving your sales and visibility in various communities in one go. However, the whole process really takes up a lot of time and can be stressful. In fact, if you don’t do it right, it can even send the wrong impression to the public in how you engage with your customers.
It is therefore recommended that companies hire a virtual assistant in order to make their social media presence thrive. Through a VA, strategies for Facebook which you may have already come up in your mind would be able to come to life and be implemented consistently. Start orienting and training your VA and your social media campaign will pick up speed in no time.