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With the rise of more developed technology and the internet in recent years, it’s no wonder humans are more capable of doing so many things now that are not even possible before. One of these is social media. For several years now, it has definitely helped many businesses in different fields to drive their visibility, attract customers, and therefore, increase sales in the long run.
One of these well-known social media sites with a million of users every day is Instagram. It’s not only capable of accommodating selfies and personal memoirs, but has also moved to include businesses and entrepreneurs as of late. This widely popular site has undergone a couple of updates and tweaks throughout the years which has made it possible for professionals to promote their brands and for more people to continue to use in their daily activities. Therefore, for those reasons alone, Instagram should definitely already be a part of your marketing strategies.
However, the truth is that having an Instagram account popular enough to drive profits is still not an easy task and is made even more difficult most industries and even niches are oversaturated affairs. Yes, you may have a larger market but it also means a more challenging task to win people’s hearts. In fact, it has been estimated over 500 million stories and 95 million posts go up in one day, thus it really is a competition to get that desired engagement any business would want. And just like any social media site, the campaigns being carried out in it entail a lot of attention, making carrying out such an endeavor one of the last things you’d want to work on by your lonesome.
Luckily for all companies, managing an Instagram doesn’t have to be that frustrating and stressful and can actually be gratifying and a lot of fun. Entrepreneurs don’t have to manage it all alone as it’s now possible to outsource virtual assistants from various agencies. In fact, it’s more advisable to hire a VA not only for social media, but for other online responsibilities. By getting one, you’d have more time to focus on more pressing business matters and let yourself get the breather you need. Moreover, you’d let your employees have more freedom to be productive and showcase their real talents.
In this article, let’s look at how exactly virtual assistants are able to increase your engagement and generate leads in Instagram through some tips and how you, as an entrepreneur, can work with them.
The new changes in Instagram algorithm
Before working with your virtual assistant, you should familiarize yourself about how Instagram works. One of the core aspects of the platform is its algorithm changes. Although it may be quite hard to understand, it’s important your business still try to know this as it affects what percentage of your followers is able to see your posts and would also mean a few changes in how you should manage your account.
Supposedly, every post you put up will only be seen by a small fraction of your followers, and when it does well, it can be pushed further to other members of your following. This usually happens during the first hour so it’s important you make your post as eye-catching as possible. Comments are also to be looked out for as four or less words would be considered as spam, while reusing the same hashtags could lead to shadow-banning. Finally, it’s advised to not edit a post at all during the first 24 hours as this can result to low engagement.
Enhancing your account
This is one of the basic ways your VA can help you get that engagement and sales going. Having your account enhanced means letting your VA prepare your bio description, hashtags, nametag, linked accounts, and other aspects in your Instagram account that will let other people know what your brand is all about and what you’re offering or selling.
Photo by USA-Reiseblogger from Pixabay
Your VA can flaunt all the essential information about your business on your account, as well as calls to action. Putting up eye-catching posts about your products or services is also a great idea. All these can assist your brand into transforming these leads to real sales.
Setting schedules for content
Just like any other marketing campaign, using social media and Instagram means you also have to take into consideration the content of your posts and stories. In fact, it’s the most important feature of your posts. Unfortunately, it’s also the most time-consuming area to maintain in your account which makes a VA perfect.
A VA can work with you to create content such as creating graphics or taking images, thinking up of creative hashtags or researching popular ones, and writing significant and eye-catching captions. A schedule should also be ready for when to put up those posts, yet it’s strongly recommended to put up at least one every day. In order to do this successfully and not fall behind, it’s better to create multiple posts and save them as drafts. In doing so, your VA can just decide on which day to release a particular post and they can just edit the caption or add hashtags on that particular day, saving you time.
Connecting with your followers and other relevant accounts
When deciding to set up an online presence through any social media platform, there’s one thing you should remember: it’s not enough to just post. If truth be told, your attractive posts and pictures would be rendered useless if you forget to do one other crucial thing: engage.
Engagement is the life force for any strategy done in social media and of course you’d have to nurture this in order for your strategy to be effective. Therefore, keeping any communication with your followers such as answering queries and messages, replying to comments, and even liking and commenting on other Instagram would help boost your reputation in the community. Your VA can put more time into this by being actively engaging in order to grow your visibility and following, and let you nab that spot in the “top posts” section. Moreover, a VA is also better than an automated bot as he/she can give out more meaningful messages with a warm and friendly tone, letting your followers know your brand can be approached.
Coming up with weekly reports and points of reference
Once you’ve accomplished all the basics mentioned above, you’re down to one last thing to remember: always make sure to measure and analyze data and leave room for adjustments. Again, it’s a task that requires quite a large amount of time as you need to track and analyze responses of each post you have, therefore your VA is the perfect person for it. Not to worry though, an Instagram feature called Instagram Insights is available for business accounts and gives you a summary on how your followers and other people in Instagram react to your posts and interact with you in general.
In addition to tracking and examining data, your VA should also be able to provide you with a weekly report or update showing how your account is performing in terms of engagement, benchmarks to look out for, and which parts should be changed or improved. In doing so, you’d have a better understanding and knowledge on your Instagram account and how you can develop it even more.
The bottom line
With all the popularity Instagram has gotten recently in the social media space, it should definitely be on the top of your list for your marketing strategy. With a well thought-out plan and a virtual assistant to help you manage all social media-related responsibilities, you can start getting your brand up there and reaching your desired target audience, while converting leads and followers to actual sales.
In addition, you can also take the time to research other Instagram business accounts involved in a similar field like yours and study what they do to make it work. Who knows, you might just learn a thing or two and with a willing VA to help you, the possibilities are endless.