Nowadays, having a good plan for your content is important for any business. Research always says that having a good plan can bring more people to your website, get more potential customers, and turn them into loyal buyers. What’s cool is that it’s much cheaper than old-fashioned marketing methods. Plus, you can outsource content creation to save time and effort.
However, crafting content isn’t a cakewalk. Inbound marketing is especially tricky to pull off for the uninitiated; you’re starting from square one. Moreover, the entire affair needs dedication, attention to detail, and no small amount of creativity; not to mention it needs a specific set of skills. Few business owners feel confident they can pull such a tactic off.
It’s because of this difficulty that content creation often gets pushed aside and forgotten as a marketing strategy.
But here’s our point: We believe content creation needs urgent attention from both business owners and marketing agencies. By recognizing its importance and investing in it, businesses can unlock the power of content marketing, driving growth and staying ahead in today’s digital world.
Reasons to Outsource Content Creation
One of the biggest obstacles to deciding to outsource content creation is that no one can tell their story like it is. Since it is personal to them, having someone write that for them wouldn’t do it justice. Well, this argument isn’t entirely unfounded. Your stories are indeed extremely personal, and you would be hard-pressed to find someone who can capture it the way you’d like. However, the reasons for outsourcing content marketing are often practical.
Outsource so you can be more productive. Outsourcing your content creation processes unshackles you from the tedium of repetitive tasks like editing images and videos. By handing over content production to dedicated professionals, businesses can focus more on macro-oriented tasks like business development, client management, and strategic planning. This ensures efficiency, maximizing output and hence, profit.
Outsource to welcome innovative ideas. Skill gap can be addressed by availing of the services of an outsourced team, infusing your content creation strategy with increased amounts of innovation and creativity, not to mention enhancing your venture’s effectiveness in netting more of your target market. The more diverse the members of your team, the more likely you are to get completely new perspectives and approaches.
Outsource to be more cost-effective. Outsourcing content creation can be a cost-effective solution for businesses. Instead of hiring full-time employees or investing in expensive tools and software, outsourcing allows you to pay for services as needed. Availing of the services of an outsourced team helps you cut down overhead costs like benefits, utility-related costs, and training expenses, making this option a cost-effective option for your content creation plan.
Outsource to scale your content creation efforts. Outsourcing content creation provides the flexibility to scale your efforts up or down based on your needs. Whether you need a small amount of content for a specific project or a large-scale content campaign, outsourcing allows you to adjust the volume of work quickly and easily without the constraints of in-house resources. This scalability is particularly beneficial for businesses experiencing growth or fluctuations in demand for content.
If these situations sound familiar to you, then deciding to outsource content is a logical next step. The issue that needs to be addressed is: how do you outsource content creation?
Outsourcing Content Creation: How It’s Done
It’s not easy to outsource content. There are a lot of factors to consider in outsourcing content that is high-quality and effective.
Know what you need and have. You need to begin by determining what exactly you need and how much you’re capable of spending to address this need. There are several freelancers and content marketing agencies out there. The important thing is to match their skills and track record with your needs. You have to first come up with a content marketing strategy. Draw up an assessment of the current skill set you have with your team so you can identify exactly which content to outsource. Afterwards, decide on a working budget. Doing this will narrow down your search field when you begin looking for outsourcers.
Evaluate ROI. Another important step is to evaluate the ROI of outsourcing certain elements of your content marketing strategy. For instance, if your team takes forever to write website content, or if they’re not creative enough to come up with topics, then the smart move is to outsource these components. Evaluating your ROI can help you decide which tasks stay and which should go. If you have a task that rarely gets done and with a low ROI, maybe just do away with it. However, if a task that doesn’t get done has a high ROI, you should outsource it. Focus only on outsourcing high ROI tasks so you enhance your bottom line.
Do a test project with the outsourcer. When deciding which outsourcer to hire, looking at previous writing samples or their website helps. However, sometimes this isn’t enough. It’s best to start working on a test project to get a sense of the dynamic you have with an outsourcer. This way, you can also evaluate quality, turnaround time, and overall professionalism. Through this test project, a great outsourcer will leave communication lines open and feedback loops welcome. If you have enough resources, test several outsources to select the one you feel is a perfect fit for you.
Divide your content needs for scale. Aside from rating the ROI of each task, consider the type of conversion funnel each type of content falls into, and where you need to pay attention. Do you need top-funnel content to entice visitors and generate web traffic? Or do you require middle-funnel content that could convert these visits into leads? Or maybe, what you need help with is low-funnel content that drives purchases. Decide on which level you’re happy to outsource with little supervision. Some businesses usually prefer outsourcing top-funnel content to freelancers, mid-funnel content to an experienced outsourcer, and low-funnel content to in-house writers.
Give the outsourcer all the facts they need to write for you. You can’t expect an outsourcer to write your story without you sharing facts and data. Great content creation requires a good partnership between two parties. Whatever resources, photos, content guidelines, or style guides you feel should figure into content creation, share this with your outsourcer. Remember that whatever content is on your website reflects who you are. The videos, blog posts, and other articles on your website speak volumes about not only who you are but also about your brand.
How Outsourcing Content Creation Sets Your Business Apart
Availing of the services of an outsourced content creation team is like breaking out the big guns for the marketing process of your business.
Let’s discuss how an outsourced team can greatly benefit your venture.
First, the content marketing side of things. Stripped to its core, content marketing can be likened to telling a tale or sharing fascinating stuff with your target market to get people fascinated by what you do and/or what you offer. However, making all those content pieces can be a tedious affair.
This is where an outsourced content creation team comes into the picture. It’s like bringing in experts to not only address whatever skill gap your team may have but also unfetters the latter while having dedicated experts work on the content creation aspect of your marketing strategy.
As mentioned, outsourcing infuses your content creation process with not only people who know their stuff but also a more diverse set of talents. Maybe you’re an accomplished copywriter but you don’t know the first thing about video editing. By outsourcing, you can avail yourself of the skill sets of an entire outfit of experts who can craft all kinds of content pieces from social media posts to in-depth videos about your products, services, and/or industry.
Another perk of outsourcing is consistency. When you have a dedicated team working on your content, you can be sure that it’ll always be top-notch. Whether it’s a blog post or an Instagram story, your content will always be on point.
Conclusion
So, when you outsource content creation, your business gains a lot of benefits. It gives you access to a variety of skills, ensures consistent quality, helps you stay updated on the latest marketing trends, and builds a strong brand for your target audience. Why not give it a shot and see how it can help your business grow?
We hope this article has shown you why outsourcing is important for businesses today. With content creation being a key part of online marketing, it’s crucial to find the right partner to work with.